Jusreall Music Group Global, LLC

01/07/2021

Music Industry Creatives! I’m releasing my first publication to assist in the personal development of creatives who are looking to grow their skills and brand.

Only $9.99 for the eBook, Creative Innovation provides an interactive way to engage in over 50 topics and reflective exercises in: vocal, instrumental, business and brand development—all synthesized from over two decades of experience. It’s highly encouraged for your DIY-approaches to music business content as well as for introductory to intermediate music industry courses.

https://www.amazon.com/gp/aw/d/B08N5RRX9C/ref=dbs_a_w_dp_b08n5rrx9c

06/29/2020

Business Owners, especially BoB:

You have the vision, soul, and talent. Your overall goal is to increase your bottom line and sustain your business’s organization identity. This is good, but not great—yet! For your annual strategic planning next year, ask yourself:

“What could we LEARN in order to DECREASE BARRIERS to making the sale?”

This question hinges on two things that support thriving in your market: 1) learning... continual learning suggests that you are willing to know more than you do currently and 2) decrease barriers... successful companies solve the “why” and the “how” for customers, first! If we are to be premier and not easily duplicated, it has to be more than just the “secret recipe,” we have to know exactly what makes us gain or lose business.

For instance, in light of the pandemic I notice a lot of unique business strategies organizations are employing to attract and keep customers. As I track one particular successful small business adjusting to the social distancing protocols, I asked how management would handle masks? The gentlemen mentioned they are considering providing masks for their customers; on which I immediately I commented how great of an investment that could be if they buy “in bulk” for their customers: the sale for any one of their products would overwhelmingly cover the cost of a disposable mask, and thus decrease a barrier to sale. Some potential customers may turn around and will change their mind about entering your store if they forgot their mask...

These types of convenience-making decisions on behalf of the customer speak to one’s ability to strategize what will be easiest and most appealing to potential clientele in light of barriers. Barriers exist in all organizations; this should be the direction of your strategic goals, especially as you anticipate what your current and potential customers’ needs are.

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With over a decade of experience in business and education, doctorate in leadership, and established consultation company in business and creative arts, I’d love to consult with you regarding your organizational design and strategic planning! For more information on JMGG, LLC, visit my page and contact me for a free 30-minute consultation!

Jusreall (JMGG). Bookings:

06/01/2019

Times are changing!

Farewell to a clunky but world-shattering icon

03/02/2019

Intellectual Property Tip (non-legal counsel):

When presenting original material, be sure to affix your copyright notice on them in case people want to “unintentionally” infringe your ‘rights,’ and need to know that you’re serious about your work!

You have 5 rights that belong to you exclusively as a content creator:
• (re)produce,
• distribute,
• make derivative works,
• perform—publicly and digitally, and
• publicly display.

This is what’s meant when you read “All rights reserved.”

Once you create or commission a work that’s minimally original and tangible (i.e. publication and presentation materials, etc...) you have the right to affix a notice of copyright to deter and/or protect your personal work from infringement. Here’s what you need to include on your slides and personal material, if you don’t do so already: ©️ Year Name (Person or Business). Notice.

(e.g. ©️ 2019 MarQo Patton, EdD. All rights reserved.)

Of course, registering copyrights through the Library of Congress (copyright.gov) is still needed if ever you desire to pursue legal remedies for significant infringement of your work. In other words, register your works, first before or during publication or presentation, but put your copyright notices on all of your material regardless. As always, seek legal counsel when dealing with areas of intellectual property/ownership.

Index of the U.S. Copyright Office's website

07/31/2018

You can't control how people perceive you, but you're absolutely responsible for what you give people to work with.

-Dr. MarQo Jusreall Patton