New Hat

New Hat Projects is an art and design studio based in Nashville, TN, that specializes in custom wallpaper & interior installations.

08/28/2026

INTRODUCING: 🌳 In the Trees 🌳
A hand drawn tree scenic mural printed on trees, yes please! We loved working with DESIGN OBJECT to create this special mural for Alta Rochelle - Nashville’s gorgeous co-working amenities space. The property is filled with this wood panel millwork and the designers DESIGN OBJECT called on us to upgrade the conference room paneling with some custom artwork. We partnered with the talented and handsome 😏 Kevin Reilly to help illustrate the concept into life complete with 15 hidden gems within the treescape! The designers were also able to utilize the artwork for the framed custom signage and wayfinding throughout the property. 🐦 🐦 🪨
Interiors DESIGN OBJECT
Illustration Kevin Reilly
Photos Daniel Brown

05/04/2026

Good News! New Hat will be co-exhibiting with fellow design friend at in NYC during Design Week, May 16 - 19. We will be showcasing examples of our custom Kids’ Art Wallpaper offering alongside pieces from Scheibe’s gorgeous Arx Collection. There’s one collab piece that we’ll keep a surprise for now! If you are in NYC or coming to town for Design Week, please let us know so we can say hello and make sure to stop by the show. The show details below and follow to link for tickets.

🍎
DETAILS
Booth #536
WSA | 161 Water Street, New York, NY 10038
OPEN TO THE PUBLIC:
Sunday, May 17 | 11a - 6p
Mon & Tues, May 18 - 19 | 10a - 6p
🍎

01/15/2026

INTRODUCING: “Bodega That Only Sells Things Starting with the Letter P”, a conceptual tile design for Part 2 of our Powell HQ surface design collaboration. .vance wanted to create something special for the front of the kitchen/bar area and entrance to the hallway. We liked that it looked like a storefront with window service so we ran with that idea and made it tongue-in-cheek by creating illustrations of objects that start with P to glaze onto the tile. Making this list of P-word options with Powell was probably the most fun part! As ever, we called upon the great to help us realize this idea. They helped us with the glaze transfers for the illustrations and custom matched a glaze to the Powell peach brand color. We finished out the palette by calling upon that rich glossy burgundy tile as a compliment with accents of the Wasabi green stripe and our favorite detail, the vermillion pencil corner tile to border the openings of the “storefront”. We love this blend of classic but slightly strange. Endlessly grateful to work with clients who capitalize on opportunities to make things special and value adding joy and meaning to the built environment!

12/22/2025

INTRODUCING: Powell Project Palettes
When it came time for to add some conceptual decoration to their new HQ, we were so delighted they called upon us to be part of their iconic new building in Berry Hill. Katie and Luke wanted something bold and unique that represented the work they do in hospitality. After a fun round of initial design, project palettes was born. This wallcovering reflects a huge portion of the Powell portfolio. Each palette or poster utilizes the colors and identifying shapes of each of their beautiful design/build projects complete with a few empty spaces for all they have in store. Maybe your project can make it on the Powell wall of fame?! From a technical standpoint, it was a doozy to get this geometric mural to align with precision from ceiling to wall. Thankful for our installers and for making the install perfect! We loved being able to share the story of Powell’s visual impact on the world in this unconventional way.
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ID - .vance
Photos - .stricklin 🔥

11/11/2025

So excited to FINALLY share proper captures of one of the most immersive residential custom wallpapers we’ve ever done! This beautiful family wanted to honor their history of place through a scenic mural capturing everything from grandparents home to time spent living abroad as well as special pets past and present on thier current epic farm property. On top of that, we got to create our first ceiling mural of an epic sunset/rise to night time sky featuring two birds of prey. This paper was designed in collaboration with , the best around. Scroll through to see install detail shots!
Architecture + ID -
Beautiful family -
Incredible illustrations -
Wallpaper Hanging experts -
Crisp Captures - Caroline Allison 🩵

10/16/2025

Which colorway do you like best??
We’ve been revisiting our wallpaper collab with .design and remembered the 3 fun color options we created for her to choose from. It’s always wild to see how much the color can change the vibe. Take a look at the wallpaper panels and in context mockups and let us know which colorway you’d choose.

09/30/2025

INTRODUCING: Vinyardism ❤️‍🔥💞🍭
A custom large scale collaged wallpaper comprised of artwork from the Vinyard family. We were VERY excited when .design approached us to create a custom “kid’s art” wallpaper for her home renovation. Creating something like this has been on the New Hat bucket list for quite some time. MKW was the perfect collaborator, not only due to her love of color, pattern, and wallpaper, but also because she saved *hundreds* of drawings, paintings, collages and doodles from all 3 children over the years, and we had a shared vision of collaging them together to make something that was beyond the individual drawings themselves. We call the wallpaper Vinyardism as it is their family’s art style or movement, if you will. We helped take these life long creative experiments and turn them into fine art for the wall that will inspire for many years to come.
Let us turn your family’s keepsakes into art for your walls.
Gorgeous photography by
ID and Wonder Woman-ing by .design
Wallpaper Feautred in

09/01/2025

In honor of Labor Day, please enjoy this American Gothic-esque portrait of us amongst our BNA labor. May we all value rest as much as we value work!
Beautiful portrait by .stricklin

08/21/2025

has always been a tremendously special place for New Hat. If it weren’t for asking me if I could make a wallpaper for the OG Dozen bathroom in 2015, then I wouldn’t have asked to collab with me and therefore New Hat may never have been born! So, it felt very special to get to make wallpaper for teenage Dozen as teenage New Hat! We’ve learned a great many things about wallpaper since 2015. A few things remained the same about this paper though: handpainted backgrounds with the special touch, HANDS as theme, and on the silkscreen! The new things about Hands 2.0: an early morning photo trip to Dozen to capture photographs of bakers hands as reference imagery for the illustrations, giant brush invention by , gorgeous hand illustrations by , and we printed on rolls instead of sheets this time! There are also 4 restrooms now and we decided to create 4 distinct colorways: Bread and Butter, Jam, Lettuces & Dozen blue. Very proud of this version of Dozen and its wallpaper. I love our community and the history we are creating. 💙 Rumor has it we may be able to have this wallpaper design available as a tea towel for you in the future!

Address

2813 Bransford Ave
Nashville, TN
37204

Website

https://www.newhatprojects.com/

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