New Hat

New Hat New Hat Projects is an art and design studio based in Nashville, TN, that specializes in custom wallpaper & interior installations.

INTRODUCING: “Bodega That Only Sells Things Starting with the Letter P”,  a conceptual tile design for Part 2 of our Pow...
01/15/2026

INTRODUCING: “Bodega That Only Sells Things Starting with the Letter P”, a conceptual tile design for Part 2 of our Powell HQ surface design collaboration. .vance wanted to create something special for the front of the kitchen/bar area and entrance to the hallway. We liked that it looked like a storefront with window service so we ran with that idea and made it tongue-in-cheek by creating illustrations of objects that start with P to glaze onto the tile. Making this list of P-word options with Powell was probably the most fun part! As ever, we called upon the great to help us realize this idea. They helped us with the glaze transfers for the illustrations and custom matched a glaze to the Powell peach brand color. We finished out the palette by calling upon that rich glossy burgundy tile as a compliment with accents of the Wasabi green stripe and our favorite detail, the vermillion pencil corner tile to border the openings of the “storefront”. We love this blend of classic but slightly strange. Endlessly grateful to work with clients who capitalize on opportunities to make things special and value adding joy and meaning to the built environment!

INTRODUCING: Powell Project PalettesWhen it came time for  to add some conceptual decoration to their new HQ, we were so...
12/22/2025

INTRODUCING: Powell Project Palettes
When it came time for to add some conceptual decoration to their new HQ, we were so delighted they called upon us to be part of their iconic new building in Berry Hill. Katie and Luke wanted something bold and unique that represented the work they do in hospitality. After a fun round of initial design, project palettes was born. This wallcovering reflects a huge portion of the Powell portfolio. Each palette or poster utilizes the colors and identifying shapes of each of their beautiful design/build projects complete with a few empty spaces for all they have in store. Maybe your project can make it on the Powell wall of fame?! From a technical standpoint, it was a doozy to get this geometric mural to align with precision from ceiling to wall. Thankful for our installers and for making the install perfect! We loved being able to share the story of Powell’s visual impact on the world in this unconventional way.
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ID - .vance
Photos - .stricklin 🔥

So excited to FINALLY share proper captures of one of the most immersive residential custom wallpapers we’ve ever done! ...
11/11/2025

So excited to FINALLY share proper captures of one of the most immersive residential custom wallpapers we’ve ever done! This beautiful family wanted to honor their history of place through a scenic mural capturing everything from grandparents home to time spent living abroad as well as special pets past and present on thier current epic farm property. On top of that, we got to create our first ceiling mural of an epic sunset/rise to night time sky featuring two birds of prey. This paper was designed in collaboration with , the best around. Scroll through to see install detail shots!
Architecture + ID -
Beautiful family -
Incredible illustrations -
Wallpaper Hanging experts -
Crisp Captures - Caroline Allison 🩵

Which colorway do you like best??We’ve been revisiting our wallpaper collab with .design and remembered the 3 fun color ...
10/16/2025

Which colorway do you like best??
We’ve been revisiting our wallpaper collab with .design and remembered the 3 fun color options we created for her to choose from. It’s always wild to see how much the color can change the vibe. Take a look at the wallpaper panels and in context mockups and let us know which colorway you’d choose.

INTRODUCING: Vinyardism ❤️‍🔥💞🍭A custom large scale collaged wallpaper comprised of artwork from the Vinyard family. We w...
09/30/2025

INTRODUCING: Vinyardism ❤️‍🔥💞🍭
A custom large scale collaged wallpaper comprised of artwork from the Vinyard family. We were VERY excited when .design approached us to create a custom “kid’s art” wallpaper for her home renovation. Creating something like this has been on the New Hat bucket list for quite some time. MKW was the perfect collaborator, not only due to her love of color, pattern, and wallpaper, but also because she saved *hundreds* of drawings, paintings, collages and doodles from all 3 children over the years, and we had a shared vision of collaging them together to make something that was beyond the individual drawings themselves. We call the wallpaper Vinyardism as it is their family’s art style or movement, if you will. We helped take these life long creative experiments and turn them into fine art for the wall that will inspire for many years to come.
Let us turn your family’s keepsakes into art for your walls.
Gorgeous photography by
ID and Wonder Woman-ing by .design
Wallpaper Feautred in

In honor of Labor Day, please enjoy this American Gothic-esque portrait of us amongst our BNA labor. May we all value re...
09/01/2025

In honor of Labor Day, please enjoy this American Gothic-esque portrait of us amongst our BNA labor. May we all value rest as much as we value work!
Beautiful portrait by .stricklin

 has always been a tremendously special place for New Hat. If it weren’t for  asking me if I could make a wallpaper for ...
08/21/2025

has always been a tremendously special place for New Hat. If it weren’t for asking me if I could make a wallpaper for the OG Dozen bathroom in 2015, then I wouldn’t have asked to collab with me and therefore New Hat may never have been born! So, it felt very special to get to make wallpaper for teenage Dozen as teenage New Hat! We’ve learned a great many things about wallpaper since 2015. A few things remained the same about this paper though: handpainted backgrounds with the special touch, HANDS as theme, and on the silkscreen! The new things about Hands 2.0: an early morning photo trip to Dozen to capture photographs of bakers hands as reference imagery for the illustrations, giant brush invention by , gorgeous hand illustrations by , and we printed on rolls instead of sheets this time! There are also 4 restrooms now and we decided to create 4 distinct colorways: Bread and Butter, Jam, Lettuces & Dozen blue. Very proud of this version of Dozen and its wallpaper. I love our community and the history we are creating. 💙 Rumor has it we may be able to have this wallpaper design available as a tea towel for you in the future!

Today is the day that our  artwork is open to the traveling public! We can’t wait to tell you about the artwork and all ...
07/01/2025

Today is the day that our artwork is open to the traveling public! We can’t wait to tell you about the artwork and all its layers, but first, the people. We all know how these things go, big ideas require a big team. From engineering, to box building, to weaving, to project management, to packaging, to installation, it took about 50 + people to pull off this project. Here are 36 of our teammates who built this idea with us. Let us spill some stats that speak to the people more than anything else:
- This artwork spans 177’ x 8’
- It took 162 + hours of planning and engineering with to design the armature
- It is split into 77 individual boxes that were made by
- They can tell us how many hours that took!
- These boxes are wrapped in a woven tapestry made out of tyvek wristbands like you get at a show
- we used 1 million linear feet of material, the equivalent of over 100,000 wristbands
- it took 24 weavers over 1,250 hours to cover the 77 boxes
- weaving production took place for 61 days
- from box construction to end of installation took 114 days
- installation by took a total of 3.5ish weeks, first to install the cleat system and then hang the boxes
- untold number of emails and video meetings!
All that to say…damn! That was a lot of work. We are so grateful to have worked with such a stellar group of people who helped us make this dream come true. 77 rounds of applause for the artists, mathematicians, craftspeople, family members, designers, friends, project managers, architects and engineers of “Twine with my Mingles”! NOW ON VIEW FOREVER IN CONCOURSE D.

Our kind of corner office with a view. Custom wallpaper design based on our very special client’s tiny mid-century chair...
04/16/2020

Our kind of corner office with a view. Custom wallpaper design based on our very special client’s tiny mid-century chair collection.
Photo magic:
Client magic:
Architecture magic:
@ Você Nashville

2019 GREATEST HITS PT.2Client:  Printer:  Result: Epically immersive Tennessee Jungle Passion Flower wallcovering patter...
12/20/2019

2019 GREATEST HITS PT.2
Client:
Printer:
Result: Epically immersive Tennessee Jungle Passion Flower wallcovering pattern.
⬅️swipe to see full panoramic glory.

@ Patagonia

In honor of ’s color of the year, Classic Blue, we remind you that we’re offering you the opportunity to keep your walls...
12/06/2019

In honor of ’s color of the year, Classic Blue, we remind you that we’re offering you the opportunity to keep your walls classic with our Blue Nile Pattern in Classic Blue on Matte Silver paper. Available in rolls of wallpaper or as a frameable sheet.
🔵
Photos by and
@ Classic Blue

Cheese Henge for  in Franklin. Seen in two, on brand and unintentionally spooky colorways. 🖤👻🧡🎃Photos by             @ T...
10/30/2019

Cheese Henge for in Franklin. Seen in two, on brand and unintentionally spooky colorways. 🖤👻🧡🎃
Photos by
@ The Grilled Cheeserie

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2813 Bransford Ave
Nashville, TN
37204

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