05/07/2026
National Travel & Tourism Week is a reminder that places are important, but people are what make them unforgettable ❤️
Every fall, the Woolly Worm Festival brings more than 20,000 visitors to Avery County for a weekend full of laughter, tradition, mountain memories, and plenty of smiles. Families, friends, and visitors travel from across North Carolina, throughout the Southeast, across the country, and even internationally to experience the whimsy and joy that make this festival so special.
Thank you to every attendee, volunteer, sponsor, local business, and community member who helps make the Woolly Worm Festival such a beloved High Country tradition. The smiles, laughter, and memories shared here are what keep people coming back year after year 🐛