07/10/2026
YouTube Announces That the Shorts Algorithm Will Shift Toward Original Content
YouTube is updating its Shorts recommendation system to prioritize original content and reduce the reach of videos simply re-uploaded from other creators. Channels that rely heavily on reposting without adding meaningful commentary, editing, or storytelling could see their Shorts receive less distribution.
The move reinforces YouTube’s push for authentic creativity, giving original creators a stronger opportunity to reach new audiences. For creators, the message is clear, “Don’t just repost, add your voice, perspective, and value.”
Source: YouTube Help