22/05/2026
Africa’s creative industry is full of potential, but are Africans truly investing in it? Africa No Filter’s report, “Africa’s Soft Power: Can Africa’s creativity transform the continent?”, explored how young Africans perceive arts, culture, and creativity across 9 African countries.
The findings revealed a striking contradiction:
85% believe arts and culture are important to society
78% spend little or nothing on creative and cultural activities
Few young people see the creative sector as a viable career path
Yet Africa’s musicians, writers, filmmakers, designers, and performers continue to shape global culture and open new economic opportunities for the continent.
The report, based on interviews with 4,500 young Africans aged 18–35 in Egypt, Morocco, Ghana, Ivory Coast, Nigeria, Kenya, Uganda, South Africa, and Zimbabwe, highlights the urgent need to better support Africa’s creative ecosystem.
Creativity is not just entertainment, it is part of Africa’s identity, economy, and future.
Read ‘Africa’s Soft Power’ here: https://africanofilter.org/evidence/influence/africas-soft-power-can-africas-creativity-transform-the-continent/