21/09/2022
The best local 12play
I put this playlist together to show that as a music compiler it is possible to archive 100% Local music rotation. I play RnB and Soul and on Sunday our airwaves migrate to America. Can you imagine a Sunday where you hear such beautiful music and it’s proudly South African...
There was a huge outcry when former COO of SABC Mr. Hlaudi Motsoeneng instructed all radio station under the national broadcaster to play 90% South Africa music. At the time there was a huge outcry from the public including radio presenter/djs, music compilers and music pluggers.
I consider myself privileged to have traveled many countries before joining Power987(Power FM) in 2013. Every country I’ve been, most radio stations had their local music on high rotation. The arts and culture is a window to which you see the character of a society and music often reveals the social commentary of a society.
The most beautiful thing to watch was how proud and patriotic people were when it comes to their local music. They dance and sang-along to their sound. This is not to say that they didn’t know other music, they did. They just gave platforms to their local artists.
Now the big question is how do the other countries do compare to South Africa... well it’s simple: Radio Station play local music on high rotation and the rest fills the gaps. For over 40 years in South Africa radio stations have exposed our society with American pop culture.
Now SABC’s royalty bill might not be disclosed to the public but it’s no guessing who benefits more from those royalty Cheques. Jacob Zuma introduces the concept of radical economic transformation late, which is what Mr. Hlaudi Motsoeneng subscribed to. The EFF is highly focused on Land Reform being the genesis of economic transformation.
While the politicians argue our artists have been short changed, they can’t even bury themselves because of the peanuts they earn. They are not celebrated by their own national radio stations, Marvin Gaye, Teddy Pendergass, Barry White, Phyllis Hyman, Whitney Houston...the list is endless when they died they could bury themselves and their continue to earn huge pay cheques from South Africa. Country music in America is huge and trust me majority of radio stations in the US are pushing country music then pop. Hip Hop and RnB are pushed by traditionally black owned radio stations like WBLS in Brooklyn often called the Kaya FM of Brooklyn (although now it’s been bought over by a white owned company). The bottom line is the radio stations over there give you a glimpse of their culture.
Covid-19 has struck our country, every economy will be hugely affected. Now our artists will be hit heavy by this. But there is a remedy, South Africa like many countries have closed the borders, which means its time now to put South Africans first than open us up to be devoured by the big economies again especially when it comes to arts and culture. SABC is under financial difficulties not because of corruption but because it’s spending millions of dollars on America content.
Radio stations must empower our Artists