Through management, live experiences, and original content, building lasting intellectual property across music, film, and storytelling. Founded in 2017 by Mufaro Chifamba, New Rivers Creative (NRC) is a global talent management, artist marketing and live events production firm that serves as unit of The New Rivers Group. NRC's approach and model is to develop a solid foundation of artists that are called, committed and targeted to reach their local, regional and world market as well as their communities. NRC is committed to artistry, innovation, entrepreneurship and creating a space for creatives to dream, imagine and collaborate. Cultivating creative strategic partnerships with artists for their own projects, content and live events and establishing seamless collaborations with in-house artists. We believe in a unique standard of excellence because God deserves our very best. NRC unashamedly admits that they are not the creative partner to create the fire that isn’t there. NRC is a passionate-ministry partner who proclaims and shouts about the fire that is ablaze within that artist and / or creative. VALUES
What we believe in
• Accountability
• Excellence
• A Culture of Family
• Integrity
MISSION
As NRM our mission is to use every creative medium to reflect the beauty and wonder of Jesus. VISION
Our vision is to impact individuals and communities locally and globally with the timeless relevance of Jesus Christ.
