13/05/2026
Firle Dairy – Five Generations of Family and Farming
Tucked away in the KwaZulu‑Natal Midlands, 10 km from Mooi River, lies Firle Farm, a dairy that has been lovingly farmed by the same family for five generations. At 1,400 m above sea level, life here is shaped by extremes—scorching summers of 38 °C, icy winters that dip to –12 °C, and snow that dusts the farm every second year.
But through feast and famine, droughts, and abundance, one thing has remained constant: the Murphy family’s devotion to their cows.
It all began in the late 1920s when Mary‑Ann’s grandfather, Col. Jack Vincent, bought the farm—then just redgrass veld and a 10 km boundary fence along the Little Mooi River. Over the decades, the family built the homestead, planted pastures, and milked cows by hand. Cream was sent to the old Natal Co‑Operative Dairies, while skim milk fed the pigs. Mary‑Ann’s parents, Ian and Tammy Fletcher, established the dairy and herd from the mid‑1960s into the 1990s.
Mary‑Ann and Mike married in 1989 and have lived on the farm ever since. Today they run Firle with their two daughters, Casey and Lauren, who are actively involved in the dairy. Their grandson Hudson, almost two years old, and his sister—due to be born at the end of May—will be the fifth generation of the same family on the farm. Hudson is already showing a keen interest in all things dairy.
Together, they milk 350–370 Holstein cows twice a day, producing enough milk for up to 9,000 people daily. Every cow is part of the family: named at birth, bonded with her sisters, and often sticking together for life.
The Murphy cows are not just livestock—they’re companions. They play, they trust, and they walk into the parlour side by side, always in the same milking spot. The family believes this closeness, and the gentle way they treat their herd, is what makes Firle special.
From Ayrshires in the 1960s to Holsteins today, every animal in the herd traces back to those original cows. No outsiders have been brought in since 1962—this is a true family herd, in every sense.
Firle Dairy is more than a farm. It’s a living story of resilience, tradition, and love—for the land, for the animals, and for the people who drink their milk.