LOI Design

LOI Design Laurie Owen produces an incredible array of elegant home décor. Her tables, chairs, and other furniture designs feature a strong use of muted earth tones,

Shortly after re-arranging her mother’s beautifully hung, prize lace curtains, with a pair of scissors at the age of 5, Laurie started her design career in Paint Technique. Formal training was neither necessary nor welcomed as her natural talent demanded a free and unstructured framework with the freedom to explore whatever path without fear of offending some structured rule, which, by the way, sh

e never intended to observe in the first place. Before long she began designing the interiors of a few restaurants and smaller hotels with amazing success, given her informal grounding. Thankfully she has always had the benefit of belief in her, from her clients and this has served to strengthen her resolve to challenge convention. Her moving from the coastal resort city of Durban in KwaZulu Natal to the bustling “mining town” of Johannesburg, heralded an explosion of exposure for her adding to her portfolio of experience with the Leisure Market mainly within Game Lodges, Private Residences and Boutique Hotels in remote locations of Africa. One simply has to Google “Little Kulala” to witness the magic she spun from the web of inspiration of the Sossusvlie Desertin Namibia, or view “Clifftop” to see how she is able to adapt to a completely different environment without sacrificing her “Romantic, Organic” look and feel that she is famous for. The media have fallen in love with her work, and she has been prominently featured in many international publications such as Wallpaper and Elle Décor – Russia, Sweden and Paris to name a few. The Dubai 2011 International Hotel Awards presented her with the Best Interior Design Africa and Best Interior Design South Africa award. Her work has taken her from Mallorca to the Seychelles and back to the remotest parts of Africa with her spin always weaving into the local requirement through her flexibility and innovation. Uniquely, she not only researches, develops and designs 90% of her products but amazingly, manufactures them too. Drawing her inspiration from the geographic locality of the project where she works, she uses local crafters and skills such as weaving, sewing, carving, beading and metal working and as a result, has managed to bring a contemporary flair and design to the most mundane “curio industry”, always using natural, local and raw materials. This empowers communities and assists, mainly indigent women to earn a living wage in otherwise difficult circumstances throughout Africa. Working closely with Women’s self-help groups, Aids affected communities and other disadvantaged communities; Laurie touches the soul of Contemporary Africa. This fresh and unconventional approach has breathed a fresh life into leisure interior design which needs to be seen to be appreciated.

29/11/2025
Last few weeks for the LOI Design Winter SALE! For more information contact Gabi Owen on info@loidesign.org
10/08/2016

Last few weeks for the LOI Design Winter SALE! For more information contact Gabi Owen on [email protected]

Winter has arrived and LOI Design is getting you HOT with a 10% off all item SALE! Award winning interior designer Laurie Owen is renowned for her signature romantic organic style.

Decor by LOI: Timber barrazza seating with silver leather cushions with stitching detail, fibreglass pebble coffee tables, timber bum stools, natural sisal lamp with woven aluminium shade, natural mohair cushion, ceramic sliver pot, outdoor fabric, lounger, natural and gold screen art panels

For more info contact Gabi Owen at [email protected]

Interior project between and in the August 2016 flooring guide. Styling by
08/08/2016

Interior project between and in the August 2016 flooring guide.

Styling by

My favourite project 2016 features in the August 2016 flooring guide. Loved working on this stunning home. Styling by .

Interior at Clifftop Exclusive Safari Hideaway by LOI Design Pic by guest Khalil Abi
04/08/2016

Interior at Clifftop Exclusive Safari Hideaway by LOI Design
Pic by guest Khalil Abi

For more info on design elements by LOI Design contact Gabi Owen on info@loidesign.orgFloors by CherubinosGet your copy ...
28/07/2016

For more info on design elements by LOI Design contact Gabi Owen on [email protected]
Floors by Cherubinos

Get your copy of Renovators Magazine 2016 for tips for open plan areas...

2016 Renovators magazine out now.

28/07/2016

Sitting on the pebbles. -see they don't break! Me with amazing interior decorator -Laurie Owen

Clifftop Exclusive Safari Hideaway, a LOI Design project
27/07/2016

Clifftop Exclusive Safari Hideaway, a LOI Design project

For further information on LOI Design decor elements please contact Gabi Owen on info@loidesign.org
26/07/2016

For further information on LOI Design decor elements please contact Gabi Owen on [email protected]

25/07/2016
In the media...Thank you CherubinosPC: Floors by CherubinosPart styling and design elements by For more info contact Ga...
21/07/2016

In the media...
Thank you Cherubinos

PC: Floors by Cherubinos
Part styling and design elements by

For more info contact Gabi Owen on [email protected]

The combination of ingredients melts into the ultimate experience and is what sets us apart from our competitors!
20/07/2016

The combination of ingredients melts into the ultimate experience and is what sets us apart from our competitors!

Agriculture House - Objet Collection by LOI DesignFor more info regarding interior decor projects & design elements plea...
19/07/2016

Agriculture House - Objet Collection by LOI Design
For more info regarding interior decor projects & design elements please contact Gabi Owen - [email protected]

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48 Zinnia Road
Midrand

Telephone

083 636 8887

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