This event defies boarders and brings people and musicians together for the sole purpose of listening to good music. This musical event is hosted in different parts of Johannesburg in order to give music lovers in Gauteng the opportunity to enjoy music in their favourite places. The core purpose of this event is to break barriers that exist in music and allow musicians to amalgamate, exchange idea
s, share stages and enjoy their musical experiences with their fans. Secondary to that, music lovers get an opportunity to enjoy the music they love as they explore different sounds and genres they haven’t been exposed to, whilst creating memories with their loved ones and new people over a few drinks and good food. The name “Gathering of the Musical Clan” unveils the distinct idea of bringing people together, affording upcoming musicians the opportunity to share their talents amongst the great’s and also to create everlasting memories. Gathering of the Music of the Clan allows for brands to interact with their consumers on an intimate level and also gain new customers for their products, which then permits different brands to showcase their merchandise. The objective of this is to breakdown the 3rd wall between the consumer and producer and make customers part of the experience of the product through giving them a voice about what they enjoy and what they do not enjoy about the merchandise. Therefore, this is a cost-effective way to provide brands and producers with market research that will benefit and help improve the product experience. Thus evidentially this is not just a music event, it does not just cater for music lovers only but Gathering of the Music of Clan creates a community through things people love, such as music, food, beverages and allows people to learn more about them and create everlasting memories whilst doing so. So why wouldn’t you want to speak “music” through the Gathering of the Musical Clan and be part of this musical event?