CMFD Productions

CMFD Productions Strategic communications & multi-media production around health & human rights.

Women’s Month in South Africa came to a close yesterday. 🌍 September brings another busy calendar of awareness days and ...
01/09/2026

Women’s Month in South Africa came to a close yesterday.
🌍 September brings another busy calendar of awareness days and commemorative moments - from literacy and democracy to equal pay, peace and reproductive health.

For organisations, that means plenty of opportunities to connect your work to wider conversations already happening. But you don’t need to mark them all.

Choose the moments that genuinely align with your purpose and audiences - and be clear about what you want the communication to achieve.

It’s not just about the day. It’s about making the most of a moment when people are already paying attention.

Build interest beforehand, add something useful on the day and keep important stories, information and action visible afterwards.

The date passes. The communication - and the commitment behind it - continues.

Looking for tips, tools & templates? Download our free Social Media for Awareness Days on Hashtag Nonprofit :
🔗https://bit.ly/4x3Eayf

Keep gender justice on the agenda with the Amplify! Gender Justice Social Media Toolbox packed with practical guidance, templates and ready-to-use captions:
🔗https://bit.ly/4cUQjy7

📣 Communication conversations often start with the format.The format matters. The purpose matters more.A video may be th...
03/08/2026

📣 Communication conversations often start with the format.

The format matters. The purpose matters more.

A video may be the right choice. Or the answer may be a radio feature, community dialogue, briefing note, social media series, practical guide - or a combination of formats.

The most important question comes first: What are we trying to achieve?

The answer to that informs everything else - the audience you need to reach, the message, what channels and formats will reach and engage.

When you start with purpose, you're far more likely to create communication that doesn't just look good - it delivers results.

Need help choosing the right approach? CMFD Productions works with organisations to turn communications goals into effective strategies, content and campaigns.
📩 Get in touch: [email protected]

Information alone rarely creates change.People need to understand it, relate to it and see why it matters.At CMFD Produc...
14/07/2026

Information alone rarely creates change.
People need to understand it, relate to it and see why it matters.

At CMFD Productions, we believe good communication and content aren't just about presenting facts. They help people make sense of ideas and inspire conversation, learning and action.

Across health and rights, gender equality, disaster risk and social justice, we partner with organisations to communicate for social impact.

From writing and storytelling to audio, video, publications, training and practical tools, our work makes information more accessible, engaging and useful.

Because knowledge only creates impact when people can use it.

📩 Get in touch: [email protected]

⚽ The FIFA World Cup has reached the quarter-finals with millions of people around the world tuning in to every match.We...
08/07/2026

⚽ The FIFA World Cup has reached the quarter-finals with millions of people around the world tuning in to every match.

We've been following a communications campaign that stands out - not because it's about football, but because it understands audiences.

The CIVICUS Solidarity World Cup taps into the global excitement to shine a light on civic freedoms - the right to speak freely, organise safely and protest without fear.

By drawing on data and analysis from the CIVICUS Monitor and linking it to participating countries and match-day conversations, the campaign makes complex issues more accessible, timely and engaging.

For social impact communicators, it's a valuable example of how effective communication doesn't just share information - it connects evidence and advocacy to people's interests, experiences and the conversations they're already having.

What stands out?

⚽ Connects advocacy to a global moment
Builds on a conversation that already has worldwide attention.

💡 Makes complex information accessible
Translates civic space concepts into familiar football language and imagery - from red cards to uneven playing fields.

📖 Builds a strong narrative
Teams, players, referees, supporters and matches create a story people can easily follow.

🤝 Encourages participation
Invites people to join the Solidarity Squad, receive updates, share stories and take action.

📊 Brings data to life
Links civic space ratings to popular current events and participating countries.

At the heart of strategic communications is a simple principle: people are more likely to engage with complex issues when they can relate them to their everyday interests and experiences.

The CIVICUS: World Alliance for Citizen Participation Solidarity World Cup is a thoughtful example of what that looks like in practice.
📖 Worth exploring:
https://www.civicus.org/index.php/engage-and-act/campaign-with-us/the-global-solidarity-world-cup-2026



(Screenshot from campaign page)

🎙️ Some of the strongest communication begins by 'handing over the microphone' - so people can create media and content...
06/07/2026

🎙️ Some of the strongest communication begins by 'handing over the microphone' - so people can create media and content about the issues, priorities and perspectives that matter most to them.

On World Rural Development Day, we're looking back at a project that helped shape CMFD Productions' approach to co-created storytelling from the very beginning: Rural Women Reporting.

In South Africa, Kenya and Sierra Leone, rural women came together to produce radio programmes about the issues that mattered most in their lives and communities - women's rights, inheritance laws, health, governance and everyday realities.

They chose the topics, conducted interviews, learned reporting skills, voiced their own programmes and worked side-by-side with the sound engineer to bring them to life.

One of the biggest lessons?

Meaningful communication doesn't always need to be created by professional communicators.

Given the opportunity, skills and support, people and communities can create powerful communication that brings lived experience into public conversations and makes them more relevant.

More than 20 years later, that lesson still shapes how CMFD approaches storytelling. We believe some of the strongest communication is created with people, not for them.

Every story of change doesn't begin with the result.One of the biggest missed opportunities in social impact communicati...
02/07/2026

Every story of change doesn't begin with the result.

One of the biggest missed opportunities in social impact communication is waiting until a project is finished before telling the story.

Instead, share the journey.
✔ Launches and new partnerships
✔ Milestones and progress
✔ Community meetings and site visits
✔ Behind-the-scenes moments
✔ Learning and adaptations
✔ Stories of change and impact

People don't only connect with outcomes - they connect with the process, the people and the progress that make change possible.

Sharing the journey also creates richer content, keeps stakeholders engaged and makes final impact stories far more meaningful.

Because good storytelling isn't only about celebrating success.
It's about showing how change happens.

Great event communications do more than report what happened.They create opportunities for learning, sharing and connect...
26/06/2026

Great event communications do more than report what happened.

They create opportunities for learning, sharing and connection that extend far beyond the people in the room.

We've been following the 2026 International SBCC Summit from afar this week, and it's a great example of this in practice.

What stands out?
📝 Daily recap articles with key insights and practical takeaways.
💬 Social media sharing ideas, quotes and reflections - not just event updates.
🎥 Plenary livestreams and recordings accessible to anyone, anywhere.
📚 Well-organised media and social media toolkits with ready-to-use content.
🗣 Consistent use of , keeping organisers, partners and participants in the same conversation.

The result? Valuable knowledge and experiences reach a wider global community - building connection, conversation and impact.

💻Worth exploring: https://sbccsummit.org/en/



(Photo: SBCC 2022; Social media toolkit)

16/06/2026

Fifty years ago, young people in South Africa courageously demanded justice, dignity and the right to shape their own futures.

This year's Youth Day theme, RESET@50 – The Future Calls, reminds us that honouring the legacy of 1976 is not only about remembering the past. It's also about creating a future where every young person can thrive.

For young women, that means equality, opportunity, safety and lives free from gender-based violence.

Today, we celebrate the voices, stories and activism of young women driving change and expanding what's possible.

And recommit to continue listening, creating space and amplifying those voices.

While social media continues to grow as a news source, particularly among younger audiences, radio remains the only medi...
03/06/2026

While social media continues to grow as a news source, particularly among younger audiences, radio remains the only medium that consistently reaches people across socioeconomic groups and geographies.

That's one of our strongest takeaways from recent Afrobarometer commentary and findings on Africa's changing media landscape.

For social impact communicators, three implications stand out:
🔹 Inclusive communication strategies still need radio.
🔹 Digital strategies should be assessed by who is reached - and who is missed.
🔹 Social media's greatest, mostly unrealised, potential lies in encouraging participation.

For organisations working on health, rights, governance and social change, the question is not which channels are growing - it's who is being reached, and who isn't
The most effective communication strategies are built around people, not platforms.

📖 Worth a read:
https://www.afrobarometer.org/articles/the-signal-is-shifting-what-africas-changing-media-landscape-means-for-communicators/

June is Youth Month in South Africa.This year marks 50 years since the Soweto Uprising - a moment that showed the world ...
01/06/2026

June is Youth Month in South Africa.

This year marks 50 years since the Soweto Uprising - a moment that showed the world the power of young people to challenge injustice and change history.

One of the enduring lessons of 1976 is that voice matters.

Today, young people continue to use their voices to challenge inequality, raise issues that are too often ignored and call for change. Through storytelling, media, art, journalism, activism and digital platforms, they are driving conversations and shaping the future.

The spirit of Soweto lives on in every young person who refuses to be silent and insists on justice, equality and dignity.

Throughout Youth Month, we'll be celebrating young voices, creativity and the power of stories to inspire and build a more just future.

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Tuesday 08:30 - 16:30
Wednesday 08:30 - 16:30
Thursday 08:30 - 16:30
Friday 08:30 - 16:30

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