VM DSGN

VM DSGN We are driven to add value and meaning through design.

VM DSGN is a multidisciplinary design studio that specialises in concept and creative craft to build brands, products and experiences - with a strong focus on branding and visual identity.

Introducing the Polar Ice Cream Signature range. Adventurous flavours using imaginative illustration and photography.———...
29/10/2022

Introducing the Polar Ice Cream Signature range. Adventurous flavours using imaginative illustration and photography.

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Context: Polar Ice Cream has been making delicious ice cream for decades. Their different products and ranges have mostly been aimed at the everyday consumer in South Africa. But it was time they applied their skill and passion to the more high-end, affluent market. It was time to compete with the more aspirational international brands taking up space in local fridges. Illustration: In order to grab the attention of this sophisticated market, we developed a visual style that combines glossy, high-definition photography of ingredients with quirky, doodle-like line drawings. The combination creates surprising, imaginative scenarios and characters for each of the flavour variants. A cashew nut becomes a walrus’s snout. A vanilla pod becomes a cat’s tail. It’s all in the name of spreading joy and dreamy escapism to the consumer before they even open the tub deliciousness.

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Pack design for Polar Ice Cream. Enjoyed working on this range with on illustrations and on copy.———-Background: Polar...
29/10/2022

Pack design for Polar Ice Cream. Enjoyed working on this range with on illustrations and on copy.

———-

Background: Polar Ice Cream has been making delicious ice cream for decades. Their different products and ranges have mostly been aimed at the everyday consumer in South Africa. But it was time they applied their skill and passion to the more high-end, affluent market. It was time to compete with the more aspirational international brands taking up space in local fridges. Challenge: To catch the eye of this consumer, we knew we would need packaging that stands out. That breaks through the ice cream category clutter. The design needed to be contemporary, attention-grabbing and distinctive. It needed to establish a brand personality that our upmarket consumer would enjoy as much as they enjoy the actual ice cream. Solution: We developed a design that disrupts the ice cream category and how flavour is communicated. Combining photography of ingredients with playful, imaginative illustrations on a minimalist pack design, we created a unique, quirky brand and product range. Just like our handcrafted ice cream, these designs have a human touch to them. The stories on each flavour variant continue the whimsical, imaginary theme, rewarding the consumer while enticing them to indulge in the decadent deliciousness.

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A celebration of African Design.Siyabonga 🙌🏽
29/10/2022

A celebration of African Design.
Siyabonga 🙌🏽

Dankie for our 3rd Place in Brand Identity & Collateral category. The TotalEnergies ‘Football Together’ Jersey designed...
29/10/2022

Dankie for our 3rd Place in Brand Identity & Collateral category. The TotalEnergies ‘Football Together’ Jersey designed for AFCON Cameroon 2021, in collaboration with Publicis Sport France. It’s one we’re proud of. Here’s to waving the flag for design - proudly African, to the world
🌍 🇿🇦🇲🇦🇫🇷

Full project on our Behance, link in bio.

to

Dankie for our 3rd Place in Brand Identity & Collateral category. The TotalEnergies ‘Football Together’ Jersey designed...
29/10/2022

Dankie for our 3rd Place in Brand Identity & Collateral category. The TotalEnergies ‘Football Together’ Jersey designed for AFCON Cameroon 2021, in collaboration with Publicis Sport France. It’s one we’re proud of. Here’s to waving the flag for design - proudly African, to the world
🌍 🇿🇦🇲🇦🇫🇷

Full project on our Behance, link in bio.

to

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