In fact their songs were so enchanting that it would lure
nearer all who heard it. And the South African music scene has many talented
artists who create music that could surely rival that of these ancient creatures. And yet many bands still struggle to lure in the crowds as the Sirens lured
in sailors. This has not gone unnoticed by those in the industry and 2 young
entrepreneurs have taken it up
on themselves to do something about it. After many years in the music industry, and after suffering through these
troubles themselves, they feel it’s time something is done to further grow and
build up the already burgeoning talent in this country. Their focus will be the
protection of talented musicians, already struggling in an industry filled with
those who do nothing but exploit young artists. Siren Music & Productions will rather support these artists through booking
and organising successful shows to showcase the talent, because when young, talented musicians are exposed to the public in the right ways, the industry grows, and everyone benefits.
