Alpha Appeal

Alpha Appeal A new age movement that raises everyone to Alpha statues through music & fashion! I think Alpha and therefore I am. Subconsciously, appeal attracts humans.

Alpha Appeal is a concept taken from two different backgrounds in South Africa. Two people, Malwandla Hlekane and Olie Ngonyama, with one goal in site: to be the best. Two minds put together to bring forth an identity of young, extravagant, explosive, creative and unique apparel to show forth the best quality of our democratic youth. Two words put in unison to form a brand that is worth pursuing.

Alpha, taken from the Greek work L.alpha, represented as the beginning of anything. The leader of the pack and beginning the genotype of a clan is seen as the strongest, known as alpha. To be first, to be Alpha, that’s what we strive for. Appeal is to be especially attractive, pleasing, interesting and enjoyable. The power to attract, amuse and stimulate mind or emotions of people. Appeal is something that is very important to us. Alpha Appeal is an art housing company that specifies in selling a variety of apparel and art to their target market. The target markets for Alpha Appeal are new age hip hop artists and fans, fashion enthusiasts and the general young adult between the age of 16 and 28. The clothing items will be chosen in such a way that they can cross over into all the fashion “genres”. Alpha Appeal has more of a purpose than just selling art. We set out to send a message to youth along with every sale. When people wear Alpha Appeal clothing they proclaim to the world that they understand and believe how Alpha one can be. By being the best version of yourself you are Alpha.

Forever.Faster.Is more then being Quick
01/08/2024

Forever.Faster.Is more then being Quick

The Greenest Nights _ produce the BrightestStars.🔭
01/08/2024

The Greenest Nights _ produce the Brightest
Stars.🔭

Breathing In Desert Air . in Luxury Menswear
01/07/2024

Breathing In Desert Air .
in Luxury Menswear

6.Figures or No Birkin .
01/07/2024

6.Figures or No Birkin .

Here’s To A White Fur Future ☁️
01/07/2024

Here’s To A White Fur Future ☁️

Be an Explorer of Good FOOD
25/06/2024

Be an Explorer of Good FOOD

Proof That Africa Is Not A Myth.Rich & Prestige African printed Attire from Model:
25/06/2024

Proof That Africa Is Not A Myth.
Rich & Prestige African printed Attire from
Model:

My Sole Vice Is Automobiles
23/06/2024

My Sole Vice Is Automobiles

Our at the Enjoying every Lap🏎
23/06/2024

Our at the
Enjoying every Lap🏎

This is Africa . For LV Mens SS25 Show 🔥🔥🔥🔥
23/06/2024

This is Africa .
For LV Mens SS25 Show
🔥🔥🔥🔥

Skin is In
21/06/2024

Skin is In

Don’t Drink Beer , Because You Can’t Spell COGNAC🥃
21/06/2024

Don’t Drink Beer , Because You Can’t Spell COGNAC🥃

Address

Boksburg

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 13:00

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