10/09/2021
𝗛𝗢𝗪 𝗧𝗢 𝗦𝗘𝗟𝗟 𝗦𝗢𝗔𝗣?
Advertising Course by Sherif Moody Wassif
Sherif Moody; B.A., Mass Communication, London College of Printing, University of London and MA: School of Media, London College of Printing, University of London.
Sherif Moody started his teaching career at, the American University in Cairo (AUC), MSA university, MUST University, Ecole Supérieure Libre Des Sciences Commercials Appliquées (ESLSCA), Misr University for Science & Technology (MUST), Ain Shams University, Ahram Canadian University (ACU), and Cairo University.
𝗜𝗻 𝘁𝗵𝗶𝘀 𝗖𝗼𝘂𝗿𝘀𝗲,
- You will use the content to create effective advertisements.
- Develop advertising creative briefs.
- Define the concepts of advertising copywriting practices.
- Distinguish and develop creative strategies.
- Evaluate advertisements in various media.
- Pitch ideas in an appropriate manner and Create ad layouts, Radio scripts, and TV Storyboards and scripts.
- To be introduced to the core elements of advertising copywriting, including writing for different media, developing ideas, and understanding target audiences. Students will also be introduced to techniques of pitching ideas to clients, working with the internet and evaluating material
- Apply the copy elements for different media, developing ideas, and understanding target audiences.
- Realize the different techniques of pitching ideas to clients.
- Identify the different mediums and evaluate advertising material.
- Design campaign specifications and documentation and prepare production steps Apply knowledge of advanced techniques in evaluating and planning marketing communication campaigns.
- Present your plan in a variety of formats according to purpose and audience.
12 Lectures
6 Weeks
2 times a week
𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗹𝗶𝗻𝗸
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