15/07/2022
Benita, โHow do you create a good & effective PR strategyโ, says business owners.
Me: (Smiles) Shh.. itโs a secret๐
Dear Readers,
A good strategy Iโd say requires โtime and worthy decisions that produces quality results.โ
๐Which is why in PR, the first step towards achieving this is โCreating a Goal list๐คโ
You should have your S.M.A.R.T goals before launching your product/brand( More info in the slides)
๐Secondly, is identifying your target audience.
โซ๏ธWho are enjoying your products/contents?
โช๏ธWho gives you that conversion rate you desire?
Basically, who are your own brand/product COMMUNITYโ
๐Next is creating your PR tactics.
P.s: Now this is a very important and delicate process of a PR strategy. So , Take caution โ ๏ธ
๐Next, Measuring your results by creating analytical results through its media impressions , social media reach, lead generation etc. This would help determine if your PR strategy is effective to your campaign.
๐Finally, is leveraging your PR template by filling the โWH & H questionsโ
(i.e: Who, What, Where, When, Why and How)
The slides above contains steps on creating a good PR strategy for your PR campaign. And Iโm sure youโd find it very insightful.
๐Kindly Follow up Fam and donโt forget to ๐ง๐จ๐ฅ๐ก ๐ข๐ก ๐ฃ๐ข๐ฆ๐ง ๐ก๐ข๐ง๐๐๐๐๐๐ง๐๐ข๐ก๐ฆ๐ค for new ๐๐ ๐๐ฑ๐ฅ๐ข๐ต๐ฆ๐ด, ๐๐ช๐ฑ๐ด/๐๐ณ๐ช๐ค๐ฌ๐ด ๐ข๐ฏ๐ฅ ๐ฎ๐ฐ๐ณ๐ฆ๐ฆ๐ฆ!
โซ๏ธ๐๐ โ๐ฃ๐ฅ ๐๐ข๐ก๐ฆ๐จ๐๐งโ ๐ณ๐ผ๐ฟ ๐ฃ๐ฅ ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐๐ถ๐ผ๐ป๐โ
โช๏ธ๐๐ โ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐๐ฒ๐ฎ๐๐๐ฟ๐ฒโ ๐ณ๐ผ๐ฟ ๐ฎ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐
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