09/01/2026
A full-day studio workshop exploring meaning and visual language through an example close and dear to us: Ho Chi Minh City’s Metro. Led by legendary designer Lance Wyman, the session brought together participants from diverse backgrounds to examine how icons, systems, and symbols can emerge from history, context, and local knowledge—and convey layers of meaning.
Working from station names, neighbourhood narratives, and everyday urban cues, participants focused on creating clear, legible—and genuinely engaging—visual symbols. The aim was to design work that feels distinctly rooted in Ho Chi Minh City, useful for daily commuters, and educational or intriguing for visitors discovering the city through the Metro.
With generosity and care, Lance shared decades of experience, drawing on his work across metro systems—from Mexico City Metro to Washington Metro and beyond—to enrich the discussion. He guided the group with clarity, curiosity, and deep respect for place. Our sincere thanks to him for shaping such a thoughtful and inspiring day.
Special thanks to Hoa Sen for supporting this event
