30/04/2022
BENEFITS OF USING IMAGES IN MARKETING
Images are memorable
Images communicate faster
Images keep readers around
Images boost open and engagement rates
Images help make sales
Seeing a gorgeous image or breathtaking photo typically sticks with us longer than what we remember from reading a short description, blog post, or advertisement. We actually recall over 65% of what we see … versus 10% of what we hear.
Images communicate faster.
We live in a fast-paced world, and consumers see over 5,000 advertisements a day. Images are crucial in marketing because they’re digested quicker. It takes readers almost 10 seconds to process and decide on the value of written text, not to mention the time required to read it.
On the other hand, the mental and emotional impact from an image happens almost instantly (in about 100 milliseconds).
Images keep readers around.
Images encourage readers to stick around. According to TIME, your website visitors likely don’t stay on your website or blog for more than 15 seconds.
Interesting and engaging images can help your visitors want to spend more time on your articles and site pages.
Images boost open and engagement rates.
Whether your content includes images that illustrate text or simply accompany an article, readers want to see visuals. Articles and blog posts that contain images get over 90% more total views than those without. Press releases also see a 45% increase in views when
a photo or video are included.
The same goes for social media. Tweets with images receive 150% more retweets than tweets without images, and Facebook posts with images see over 2x more engagement than those without. BuzzSumo also found that articles featuring an image every 75 to 100 words were shared twice as much as articles with fewer images.
Images help make sales.
Online shopping might be more popular than ever, but buyers still wonder what their product will look like when it arrives. Don’t you?
That’s why quality, accurate product photos are so important. 67% of consumers say the quality of each product image is very important when choosing and purchasing products. Customers also think that product image quality is more valuable than product information (63%), a detailed product description (54%) or customer ratings and reviews (53%).
https://blog.hubspot.com/marketing/images?fbclid=IwAR38H28chcR73cHYapGKI7nbAwod7rWpt9CzTG5_w7Si4YzgYYu81X4OqNo
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