08/25/2026
Introducing Encore, a non-alcoholic cocktail brand concept by Brief Me Up | Brand Challenges Wildspark | CPG Branding Studio by Kelsey DeLange !!
Enjoy your nights without the unwanted side effects of alcohol. With flavors including Peach Cranberry, Strawberry Hibiscus, and Cherry Spritz, you’re guaranteed to always have a tasteful evening!
Encore strives to be sustainably conscious, by creating all eco-friendly packaging. With a returnable bottle system, various glass bottles and cardboard packaging, we try to minimize as much waste as possible.
Encore’s brand identity is composed of hand drawn illustrations, hand drawn unique typography, and a bold but sophisticated color palette to capture your attention.
I had so much fun with this brief and I’m so excited to share with you!
