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A more form-fitting alternative to caftans and loose maxi dresses, wrap dresses were a staple among '70s trendsetters. T...
01/30/2022

A more form-fitting alternative to caftans and loose maxi dresses, wrap dresses were a staple among '70s trendsetters. The popularity of the style is often attributed to designer Diane von Fürstenberg (above),who first brought a knit jersey wrap dress to market in 1974, creating a fashion empire worth more than $100 million by the end of the decade.

Though aviators were first created by Bausch & Lomb in 1936 to keep pilots' eyes safe from irritants during flight, the ...
01/30/2022

Though aviators were first created by Bausch & Lomb in 1936 to keep pilots' eyes safe from irritants during flight, the '70s saw the style's popularity surge. Fashion icons of the time, including Elvis Presley, brought this trend into the mainstream, but it was Bausch & Lomb's Ray-Ban brand that flooded the market.

The longer the dress, the more fashionable the wearer—at least as far as '70s style was concerned. Similar to caftans, m...
01/30/2022

The longer the dress, the more fashionable the wearer—at least as far as '70s style was concerned. Similar to caftans, maxi dresses were long and frequently oversized, but typically had a more defined shape, with plunging necklines, tie waists, and fitted sleeves giving them a more streamlined look.

The leisure suit look frequently consisted of a fitted jacket, bellbottom or flared pants, and a button-up shirt with th...
01/30/2022

The leisure suit look frequently consisted of a fitted jacket, bellbottom or flared pants, and a button-up shirt with the top few buttons undone. The popularity of this disco-inspired style hit its apex following 1977's Saturday Night Fever, when John Travolta's white suit became one of the era's most iconic outfits.

While wooden-soled shoes have been worn throughout Europe and parts of Asia for centuries, it wasn't until the 1970s tha...
01/30/2022

While wooden-soled shoes have been worn throughout Europe and parts of Asia for centuries, it wasn't until the 1970s that clogs hit the fashion mainstream in the United States. Typically made with leather upper material, wooden soles, and visible metal studs joining the two parts, clogs—particularly those with a chunky platform heel—became the go-to footwear for countless '70s style icons.

In 1975, inventors Maris Ambats and Josh Reynolds hit the zeitgeist when they created the mood ring. The rings, which ch...
01/30/2022

In 1975, inventors Maris Ambats and Josh Reynolds hit the zeitgeist when they created the mood ring. The rings, which changed color in response to the wearer's body heat, supposedly as a means of telling their mood, quickly became a must-have item for the fashion-forward, with high-end versions of the ring selling for upwards of $250.

Colorful tie-dye gained traction during the 1960s with the rise of the hippie movement. But in the '70s, the psychedelic...
01/30/2022

Colorful tie-dye gained traction during the 1960s with the rise of the hippie movement. But in the '70s, the psychedelic pattern saw its popularity surge. And while designers like Christian Dior and Halston jumped on the trend, tie-dye's ubiquity was due in no small part to everyone's ability to create the look using little more than some rubber bands and dye.

Though the trend was first popularized in the 1960s with the help of mod designer and fashion revolutionary Mary Quant, ...
01/30/2022

Though the trend was first popularized in the 1960s with the help of mod designer and fashion revolutionary Mary Quant, micro-minis gained even more followers in the 1970s, with feminists like Gloria Steinem identifying the trend as a form of liberation from the longer hemlines of decades past.

While punks wore black leather jackets in the '70s, everyone else with an eye for fashion was wearing brown fringe. The ...
01/30/2022

While punks wore black leather jackets in the '70s, everyone else with an eye for fashion was wearing brown fringe. The popularity of these garments—also known as buckskins—accompanied the rise in popularity of western wear at the time, with bolo ties and embroidered button-ups also becoming major trends.

The feminists who did away with their bras in the 1960s didn't need them by the time the '70s rolled around, thanks to t...
01/30/2022

The feminists who did away with their bras in the 1960s didn't need them by the time the '70s rolled around, thanks to the tube top. This strapless style saw a surge in popularity toward the end of the decade and was frequently worn by fashion icons like Cher, Bianca Jagger, and Suzanne Somers.

Sure, the 1970s were a time of political turmoil and dissatisfaction with the American government. But if you were to ju...
01/30/2022

Sure, the 1970s were a time of political turmoil and dissatisfaction with the American government. But if you were to judge the era by its fashions alone, it was a pretty great decade.

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