08/16/2026
~~~embracing~~~
what matters most
_______________________________🌞
I like to ask newcomers how they found us. And along with their answer, I usually get the why behind their visit.
For one couple on Friday, the why was a birthday.
Visiting a pizza farm had been on their list for quite a while, and finally, his birthday was the reason to make the trip!
As we talked, they shared how much they loved the space. How clean and open it felt. How the musician wasn't too loud, but instead seemed to understand his role to create a feeling in the background while families and friends talked, laughed and caught up with one another, without interruption
Their comments stayed with me because I hear versions of them often, especially from our returning customers. They love the farm because it's simple.
It's easy & it's not distracting.
And it reminded me of something I shared during my keynote at the Food & Ag Tour, when I talked about how the pizza farm has grown over the last 11 years and how we've learned to listen to what our customers want:
"Customers love the quiet and simplicity of their visits, so we continue to not overcomplicate, over-offer or overwhelm with endless options and constant additions. We have learned that growth does not always mean adding more, but protecting what people love the most."
I think I need that reminder every once in a while, too.
Because as a business owner, it's easy to think I need to do more. Add something, pretty it up, decorate or create another experience, offer another option.
But maybe what makes this place special isn't what we keep adding. Maybe it's what we've been careful not to take away...
People aren't necessarily coming here to be entertained every minute they're with us. They're coming to embrace what matters most, simplicity, family, friends, good food & quality time.
They're coming for a space where they can settle in and feel calm. Where there aren't endless decisions to make or distractions competing for their attention. Where the kids run, mom's relax, music plays and phones have limited service. A place that gives people permission to simply be together.
& perhaps one of the most important parts of growing this little pizza farm is remembering that sometimes the very best thing we can do is leave enough alone✨
