05/07/2021
Performing arts peeps, I read this interesting article on https://trevorodonnell.com/ today, about things to expect in the coming seasons (I won't use the silly word "post-pandemic"). I recommend it - it's mostly great. But I do want to take exception with one or two of the author's premises. First: that audiences are somehow immune to appeals to aspiration. I mean, wouldn't any luxury car or even pharmaceutical ad exec laugh at that? I saw Yo-Yo Ma on Desus and Mero today - they fawned over him like a living god. People *aspire*, and classical musicians (for worse, not better) have always been tokens of that aspiration. Second: the idea that performing-arts marketing materials are "boastful," like that's a bad thing. I don't disagree, because that tone is off-putting to me personally, and the alternative tack the author suggests is definitely sharper and more appealing. But I don't see how you could look at pop culture (let alone presidential elections) and argue that Americans don't respond to boasts and brags. Nothing is more culturally American than that. Again, to be clear: I don't think we should do it just because it works. I just think he has nary a leg to stand on claiming that audiences won't respond to it.
PS - that Desus and Mero video is great: https://www.youtube.com/watch?v=mMhK9WcAdvk&ab_channel=DESUS%26MEROonSHOWTIME
We visit the legendary Yo-Yo Ma just outside of Boston at his favorite barbershop, La Flamme, to talk music, learn about cellos, and to collaborate on rendit...