The Fresh CrEd Podcast

The Fresh CrEd Podcast Dive into the world of agriculture with hosts Craig and Ed. Explore trends, technologies, and innovations shaping agri-business.

Enjoy interviews with industry leaders and discussions on market dynamics and consumer behavior.

03/02/2026

Tariffs. Water. Vendor shifts. Weather swings.

Everything feels urgent right now.

At SWIPE 2026, Kristi Novak (HEB) shared how she thinks about it:

A problems.
B problems.
C problems.

You deal with the A’s first.

Full episode drops tomorrow 🎙️

02/09/2026

Trade predictability matters more than most people realize.

In this clip, Ron Lemaire, President of , shares why USMCA renewal is such a critical issue right now.

Recorded at in Tucson, AZ.

🎧 Full episode of The Fresh CrEd drops tomorrow.

02/06/2026

Uncertainty has a real cost.

In this clip, Matt Mandel, CEO of Sunfed, explains how leaders manage change, customer relationships, and decision making when the environment keeps shifting.

🎧 The full episode of The Fresh CrEd is live now.

A look back at our first time at 🌵⛳️From the golf course to the show floor, last week in Tucson delivered great conver...
01/26/2026

A look back at our first time at 🌵⛳️

From the golf course to the show floor, last week in Tucson delivered great conversations, strong turnout, and a solid way to kick off the year.

Huge thanks to the Fresh Produce Association of the Americas for putting together a strong event and making it easy to connect across the industry.

We captured tons of content throughout the week and will be sharing it soon. Keep an eye out 👀
🎙️ The Fresh CrEd
📍 JW Marriott Star Pass

IndustryEnergy

01/26/2026

Still riding the energy from last week 🌵⛳️

We took a walk on the course at the SWIPE Desert Classic with JC Myers to talk turnout, momentum, and why this event keeps getting stronger each year.

January. Tucson. Produce leaders.
This one hit.

🎙️ The Fresh CrEd
📍 JW Marriott Star Pass

🍎✨ New Episode Out Now! ✨🥦What if the school wasn’t just a place to eat—but a classroom for building healthy habits?At...
08/19/2025

🍎✨ New Episode Out Now! ✨🥦

What if the school wasn’t just a place to eat—but a classroom for building healthy habits?

At the 2025 IFPA Foodservice Conference, we sat down with , Director of School Nutrition, to explore how and can transform K–12 meals and set kids up for a lifetime of better health.

🎧 In this episode:
🥗 How schools can spark a love of produce early
👩‍👩‍👧 The role families and nutrition leaders play in healthier communities
🌱 Why fresh options matter on every tray

Listen now → Link in bio 🔗

Presented by 🌿
Series partners: | | | | | |

05/16/2025

🎙️ New Episode Drop!
We’re wrapping up our time at with something a little different… and a whole lot inspiring.

Meet Professor Jesse Jones and graduate student Sebastian Melendez—two voices from the EDGE Program who remind us what this industry is really about: people, progress, and potential.

From childhoods in the fields to cutting-edge business ideas, this one dives into:
🌱 Education meets agriculture
📲 Tech-savvy Gen Z perspectives
🎓 What it takes to connect students with the future of food

This convo left us fired up—and we think it’ll do the same for you.

🎧 Hit the link in bio to listen now.

🎉 Big thanks to our sponsors who made this episode possible:
, , .systems, , .produce, , Agrival by , GRUPO ATHOS, and .

05/09/2025

Recorded live at , we sat down with Moore of H-E-B to talk about his journey from hustling produce at 15 under the eye of a legendary (and wild) DFW peddler — to now leading with intention inside one of the biggest names in retail.

We covered:
• His roots in the gritty Texas produce scene
• Mentorship, growth, and earning your voice
• What it means to show up and serve in this industry
• And yes, a few hilarious stories from “back in the day”

Austin brings heart, humility, and serious insight in one of our most grounded convos yet.

🎧 The full episode is now live!

—

Massive thanks to our Viva Fresh 2025 sponsors who made this series possible:
.systems .produce GRUPO ATHOS

04/30/2025

“If you thought egg prices were bad… try the entire produce department.”

In this clip from our upcoming episode, Anthony Serafino, President of Exp. Group LLC, calls it like it is:
are slamming the produce industry harder than COVID-era disruptions ever did.

From navigating real-time cost spikes to leading with energy and clarity, Anthony breaks down what it takes to run a national produce operation in a time of uncertainty.

📍Live from Viva Fresh 2025
🎙️ Full episode drops this Friday.

Special thanks to our sponsors:
EXP Group, Athos, TIPA, SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

👑 Crowns, Crops, and Community 🍉This week on The Fresh CrEd, we’re joined by two extraordinary young women advocating fo...
11/29/2024

👑 Crowns, Crops, and Community 🍉

This week on The Fresh CrEd, we’re joined by two extraordinary young women advocating for the future of agriculture: Kinlyn Hinson () and Tori Hobbs(), the South Carolina and Gulf Coast Watermelon Queens.

Their inspiring journeys highlight the importance of educating communities, supporting local farmers, and promoting the health benefits of fresh produce.

Don’t miss their stories of advocacy, education, and passion for fresh watermelon and agriculture!

🎧 Listen now!

Spotify: https://open.spotify.com/episode/43HRjM944kz7ItESsMRQaq?si=3c14745138984a90
Apple Podcasts: https://podcasts.apple.com/us/podcast/fresh-perspectives-inside-the-world-of-watermelon-queens/id1566145559?i=1000678667328
YouTube: https://youtu.be/KZlFAUWe7Ac

A big thank-you to HM Produce for sponsoring this episode.

🌱 Just launched! Our latest The Fresh CrEd episode is here! 🌱This week, we’re excited to share a thought-provoking conve...
11/01/2024

🌱 Just launched! Our latest The Fresh CrEd episode is here! 🌱
This week, we’re excited to share a thought-provoking conversation with Yan Branco from Sobeys! Recorded live at the Global Produce & Floral Show, Yan talks about the power of patience, the reality of vertical farming, and what it really takes to bring tech into the produce industry. If you’re curious about the future of food, this is an episode you don’t want to miss!

🥕 Key Highlights:

• Why adopting new tech in agriculture is a marathon, not a sprint
• How AI and vertical farming are changing the industry
• The importance of educating consumers to drive demand

Huge thanks to our episode sponsor Lakeway Produce and series sponsors HM Produce, Kern Ridge Growers, Equifruit, JR Imports, SunFed, and IFCO.

🎧 Check out the full episode here:
Apple Podcasts:https://podcasts.apple.com/us/podcast/why-produce-needs-a-marathon-mindset-yan-branco-on/id1566145559?i=1000675382248

Spotify: https://open.spotify.com/episode/4Jy8pDoyb37NHYt3Tzr7K6?si=8930845ac03a4bbe

YouTube: https://youtu.be/83LQCX8jM-A

10/31/2024

We’re excited to kick off The Fresh CrEd series from the Global Produce & Floral Show! Join our hosts as they dive into the biggest topics impacting the produce industry today and get to know the stories behind some of the field’s top leaders.

Featuring insights from Yan Branco, Karen Caplan, Cathy Burns, Tori Hobbs & Kinlyn Hinson, and Jennie Coleman, this series covers everything from sustainable agriculture to the latest in produce innovation.

Special thanks to our sponsors – Lakeway Produce, HM Produce, Kern Ridge Growers, Equifruit, JR Imports, Sunfed, and IFCO – for helping make this series possible!

🎥 Watch the video for a sneak peek, and stay tuned as we roll out each episode in the coming weeks.

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