The Fresh CrEd Podcast

The Fresh CrEd Podcast Dive into the world of agriculture with hosts Craig and Ed. Explore trends, technologies, and innovations shaping agri-business.

Enjoy interviews with industry leaders and discussions on market dynamics and consumer behavior.

03/02/2026

Tariffs. Water. Vendor shifts. Weather swings.

Everything feels urgent right now.

At SWIPE 2026, Kristi Novak (HEB) shared how she thinks about it:

A problems.
B problems.
C problems.

You deal with the A’s first.

Full episode drops tomorrow 🎙️

02/09/2026

Trade predictability matters more than most people realize.

In this clip, Ron Lemaire, President of , shares why USMCA renewal is such a critical issue right now.

Recorded at in Tucson, AZ.

🎧 Full episode of The Fresh CrEd drops tomorrow.

02/06/2026

Uncertainty has a real cost.

In this clip, Matt Mandel, CEO of Sunfed, explains how leaders manage change, customer relationships, and decision making when the environment keeps shifting.

🎧 The full episode of The Fresh CrEd is live now.

A look back at our first time at 🌵⛳️From the golf course to the show floor, last week in Tucson delivered great conver...
01/26/2026

A look back at our first time at 🌵⛳️

From the golf course to the show floor, last week in Tucson delivered great conversations, strong turnout, and a solid way to kick off the year.

Huge thanks to the Fresh Produce Association of the Americas for putting together a strong event and making it easy to connect across the industry.

We captured tons of content throughout the week and will be sharing it soon. Keep an eye out 👀
🎙️ The Fresh CrEd
📍 JW Marriott Star Pass

IndustryEnergy

01/26/2026

Still riding the energy from last week 🌵⛳️

We took a walk on the course at the SWIPE Desert Classic with JC Myers to talk turnout, momentum, and why this event keeps getting stronger each year.

January. Tucson. Produce leaders.
This one hit.

🎙️ The Fresh CrEd
📍 JW Marriott Star Pass

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