National Cherry Festival

National Cherry Festival National Cherry Festival July 4-11th 2026, in Traverse City, MI! ๐Ÿ’ Join us for our 100th Year Celebration!
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FIRST FESTIVAL
-- Held in 1926


ANNUAL ATTENDANCE
-- Over 500,000 over eight days


PROGRAM
-- 150 events and activities (85 percent are free)


SOURCES OF INCOME
-- Event Sponsors, Local Membership, ticket sales


MISSION OF FESTIVAL
-- The mission of the National Cherry Festival is to celebrate cherries, tourism and community involvement. PROMOTION
Through promotional material, including region

ally and nationally distributed brochures; news releases; feature stories in national media; National Cherry Queen tours and appearances; interchange with other major festivals in the country; 60,000 Festival week programs; Midwest media blitzes; highway billboards personal presentations


OPERATION OF FESTIVAL
-- Minimum of 35,000 volunteer hours and 10,000 staff hours each year


FESTIVAL EXPENDITURES
-- Over 75 percent of dollars spent by Festival remain in the area


ASSOCIATION MEMBERSHIPS
-- International Festival and Event Association; Michigan Festival and Events Association
-- Mid-American Competing Band Directors Association



FESTIVAL PUBLICATIONS
-- "Cherry Creations -- The Ultimate Cherry Cookbook" (distributed nationally)
-- "Hidden Cherries" -- Mackinac Island Press


RECOGNITION
-- Top Ten Events by USA Today, 1999, 1998, 1997
-- Embassy of Michigan Tourism Award -- 1976
-- Governor's Declaration honoring the Festival's 50th anniversary -- 1976
-- Joint Resolution honoring the Festival's 50th anniversary by Michigan House and Senate -- 1976
-- Publication awards, national competition -- 1972, 1975, 1978, and 1982
-- Annually rated in top 100 Festivals and Events in North America by the A.B.A.
-- Named Michigan's favorite Festival by AAA Michigan Living Magazine Page two -- Circulation: 1,000,000


SPECIAL GUESTS & DIGNITARIES

Miss America, Kirsten Haglund -- 2008
Dallas Drake, Detroit Red Wings -- 2008
Carter Oosterhouse - HGTV & TLC -- 2007
NASA Astronaut, Jerry Linenger-- 2003
Governor, Jennifer Granholm -- 2003, 2004, 2005, 2007
Bryan McElwain, NY Firefighter Co. Engine #201 -- 2002
Paris Children's Choir-- 2000
Leave it to Beaver's Jerry Mathers -- 1998
Beverly Hillbillies, Donna Douglas -- 1998
Good Morning America Weatherman, Spencer Christian -- 1989, 1993, 1998
U.S. Navy Blue Angels -- 1988, 1992, 1994, 1996, 1998, 2000, 2002, 2004, 2006, 2008
Stanley Cup Goalie, Detroit Red Wing Kevin Hodson -- 1997
Brigadier General ,George K. Anderson -- 1992
Phoenix Suns Dan Majerle -- 1991
PGA Touring Professional Dan Pohl -- 1989
Former Astronaut James Lovell -- 1985
From Disney World, Orlando FL:
Goofy -- 1987
Minnie Mouse -- 1986
Donald Duck -- 1985
Mickey Mouse -- 1984
Budweiser Clydesdales -- 1984, 1996, 1997, 1999, 2003
Today Show Weatherman Willard Scott -- 1983
Hockey great Gordie Howe -- 1982
U.S. Air Force Thunderbirds -- 1978, 1990
Bob Hope -- 1978
President Gerald R. Ford -- 1975


Entertainment Benefits


Kids
-- Free events for kids
-- Cherry pie eating, Turtle Races, Pet Show, Sand Sculpture, Junior Arts/Crafts, Midway,
Prince/Princess Program, and Kids Parade


Special Kids
-- Only event like it in the Midwest
-- Provides mentally and physically challenged kids all types of activities. Past activities include:
Elephant Laura rides, carnival midway, "fun and games" program in the Open Space Park


Seniors
-- Lots of activities for seniors
-- Golf, shuffleboard, bowling, Euchre


Families
-- Open Space Park: Entertainment Stage, Cherry Farm Market, Air Shows, Food and Beverage,
Souvenirs, Fireworks
-- Downtown: Junior Royale and Cherry Royale Parades, Cherries Grand Buffet
-- Other: Family Car and Truck Show

Think you've got what it takes to shine on the Lay's Cherry Blast stage? Whether youโ€™re a singer, dancer, magician, or c...
06/18/2026

Think you've got what it takes to shine on the Lay's Cherry Blast stage? Whether youโ€™re a singer, dancer, magician, or comedian, Cherries Got Talent is your chance to showcase your talents in front of a live audience at the National Cherry Festival!

Submission Videos are due by June 25th by 11 am!

https://www.cherryfestival.org/events/2026/cherries-got-talent-finals

100 years in and we're still making waves. ๐ŸŒŠThe Milk Carton Boat Regatta is BACK and trust us, you don't want to miss th...
06/17/2026

100 years in and we're still making waves. ๐ŸŒŠ

The Milk Carton Boat Regatta is BACK and trust us, you don't want to miss this one.

Wednesday, July 8 | 11:00 AM | Clinch Park Marina Boat Launch

Here's the deal: teams build actual boats (entirely out of recycled milk cartons) and then attempt to race them across West Grand Traverse Bay with nothing but tape, determination, and blind confidence holding it all together.

The result? Pure. Festival. Gold.

Some boats are works of art. Some are engineering masterpieces. Some last about 30 seconds before meeting the bottom of the bay. All of them are absolutely worth watching.

Grab your spot on the shoreline, pick your favorite crew, and get ready to cheer, gasp, and laugh your way through one of the most uniquely wonderful traditions in Festival history.

Got the competitive itch? Start stockpiling those milk cartons now because a spot in Festival history could be yours.

See you on the water. โ›ต

https://www.cherryfestival.org/events/2026/milk-carton-boat-regatta

Thank you to our generous sponsors: Prairie Farms Dairy and Bookkeeping Solutions of Traverse City

Ever wonder who keeps 150 events running smoothly across 8 incredible days? ๐Ÿ’Meet our Event Directors and Assistants, so...
06/17/2026

Ever wonder who keeps 150 events running smoothly across 8 incredible days? ๐Ÿ’

Meet our Event Directors and Assistants, some of the most dedicated volunteers the National Cherry Festival has. These remarkable individuals are the behind-the-scenes leaders who coordinate, organize, and bring each Festival event to life. Simply put, we couldn't do it without them.

And now? We need YOU.

If you've ever thought about stepping into a leadership role at the Festival, this is your moment. Event Directing is a one-of-a-kind opportunity to make a real impact on one of the nation's most beloved celebrations, all while being part of something truly special in its 100th year.

We currently have openings for the following Event Director positions:
Farm Market
Hole In One - Bay Meadows

Apply here:
https://www.cherryfestival.org/p/getinvolved/volunteer/seeking-event-directors

A moment we will never forget. ๐Ÿ’Yesterday, at the Traverse City Commission Meeting, Mayor Amy Shamroe presented the Nati...
06/16/2026

A moment we will never forget. ๐Ÿ’

Yesterday, at the Traverse City Commission Meeting, Mayor Amy Shamroe presented the National Cherry Festival with an official proclamation honoring 100 years of celebration, community, and cherries.

We are deeply humbled and incredibly proud to accept this recognition, not just for the Festival itself, but on behalf of the volunteers who give their time year after year, the dedicated staff who pour their hearts into every detail, and the cherry growers who have been the backbone of this tradition for a century.

100 years doesn't happen without all of you. This proclamation belongs to every single person who has ever had a hand in making the National Cherry Festival the beloved institution it is today.

Thank you, Mayor Shamroe, City Commissioners and Staff, and thank you Traverse City for 100 years of support, community, and cherries. ๐Ÿ’

Calling all kids and their furry (or scaly, or feathery) best friends! ๐ŸพOne of the most popular FREE events at the Natio...
06/16/2026

Calling all kids and their furry (or scaly, or feathery) best friends! ๐Ÿพ

One of the most popular FREE events at the National Cherry Festival is back and your little one could walk away a winner!

The Pet Parade is open to kids ages 3-12 with a live pet they can handle on their own. No fee, no fuss, just pure four-legged (or however many legs your pet has) fun!

๐Ÿ“‹ 2026 Categories:
Best Dressed Ensemble
Most Patriotic Pet
Most Royal Pet
Most Creative Cherry Theme
Most Unusual Pet
Furthest Distance Traveled

Prizes awarded after every single category, so everyone's got a shot at glory!

Onsite registration opens at 8:45 AM
Event starts PROMPTLY at 9:30 AM

Whether your kiddo shows up with a golden retriever in a ball gown or a lizard in a tiny crown, we want to see it. Start planning those outfits, the competition is going to be ADORABLE.

https://www.cherryfestival.org/events/2026/kids-pet-show

Thank you to our generous sponsors: Pet Supplies Plus Traverse City, MI , Great Wolf Lodge, GoGo squeeZ and Z93 Hits from '90s to Now

๐ŸŽณ Spin for Cherries & Prizes at Incredible Mo's! Looking for some family-friendly fun during the National Cherry Festiva...
06/15/2026

๐ŸŽณ Spin for Cherries & Prizes at Incredible Mo's!

Looking for some family-friendly fun during the National Cherry Festival? For just $15 per person, youโ€™ll receive:

โœ… Your choice of Laser Tag OR an XD Dark Ride plus a $5 Arcade Card
โœ… 2 Slices of Pizza
โœ… Unlimited Soda
โœ… Dessert

Plus, every Family Day purchase includes a chance to Spin the Gold Spinner for amazing prizes, including:

๐Ÿ’ Arcade Game Cards
๐Ÿ’ XD Dark Ride Passes
๐Ÿ’ Laser Tag Games
๐Ÿ’ Cherry Festival Prize Pins

One lucky grand prize winner will receive an Escape Room entry for four people!

Gather your friends and family for a day of food, fun, and cherry-themed excitement. We canโ€™t wait to see you there!

Join the fun and spin for cherries!

https://www.cherryfestival.org/events/2026/bowl-for-cherries

Don't miss the Royal Fashion Show & Cherry Luncheon, one of the most dazzling events of the entire Festival!Glamour meet...
06/15/2026

Don't miss the Royal Fashion Show & Cherry Luncheon, one of the most dazzling events of the entire Festival!

Glamour meets cherries as the National Cherry Queen , her court, and special guests hit the runway in head-turning looks from your favorite Traverse City boutiques. From runway-ready elegance to breezy summer vibes, it's a fashion-lover's dream set against the charm of the festival we all love.

Sip. Savor. Soak up the style. ๐Ÿ‘—

You do NOT want to miss this one. Grab your tickets before they're gone!

https://www.cherryfestival.org/events/2026/royal-fashion-show-and-cherry-luncheon

06/14/2026

Whoโ€™s freaking out?! Weโ€™re just 20 days away from the 100th Celebration of the National Cherry Festival! ๐Ÿ’

As we count down to this historic milestone, enjoy a look back at some photos from the 1920s and see how far the Festival has come over the last century.

Only 20 days to go! โค๏ธ๐Ÿ’

Attention Festival Families! ๐Ÿ‘ถWe've got you covered at the National Cherry Festival! Stop by our Baby Comfort Station in...
06/13/2026

Attention Festival Families! ๐Ÿ‘ถ

We've got you covered at the National Cherry Festival! Stop by our Baby Comfort Station in partnership with Grand Traverse County Health Department located in the Festival Open Space in downtown Traverse City open daily 10AMโ€“7PM (times may vary).

This fully air-conditioned tent has comfy seating for nursing moms, and baby changing stations with necessities provided.

Thank you to Team Bob's Heating, Cooling, Plumbing for providing the air conditioning for this tent.

We believe every family deserves to enjoy the festival comfortably.

To mark 100 years of the National Cherry Festival, one of our most beloved traditions is returning to the water... the M...
06/12/2026

To mark 100 years of the National Cherry Festival, one of our most beloved traditions is returning to the water... the Milk Carton Boat Regatta!

Head down to Clinch Park Marina Boat Launch on Wednesday, July 8 at 11:00 AM and watch teams set sail on West Grand Traverse Bay in boats built from nothing but recycled milk cartons.

That's right, pure creativity, a little engineering genius, some serious teamwork, and maybe a prayer or two standing between each crew and the finish line.
Some will glide. Some will wobble. Some will gloriously sink. And every single moment is worth watching.

Think you've got what it takes? Start hoarding those cartons. We'll see you at the water's edge.

https://www.cherryfestival.org/events/2026/milk-carton-boat-regatta

Thank you to our generous sponsors: Prairie Farms Dairy and Bookkeeping Solutions of Traverse City

Address

521 S. Union Street
Traverse City, MI
49684

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