07/22/2026
Mark your calendars! 🥃 Northern Michigan's premier bourbon festival enters a new chapter while continuing its tradition of exceptional whiskey, outstanding hospitality, and unforgettable experiences.
Traverse City Bourbon Fest is now ✨Up North Bourbon Fest.✨
Along with its new name, the festival will debut at Crystal Mountain (12500 Crystal Mountain Dr, Thompsonville, MI 49683) creating more opportunities to grow the event while delivering the elevated experience guests have come to expect.
Up North Bourbon Fest is on Saturday October 10, 2026. The event offers three tasting session times: 1pm (1pm - 3:30pm), 4pm (4pm - 6:30pm) and 7pm (7pm - 9:30pm).
Guests can expect the same outstanding bourbon festival they know and love, featuring more than 100 bourbons and whiskeys, rare and hard-to-find pours, classic bourbon cocktails, local distilleries, live music, food vendors, and specialty vendors. VIP and Unicorn guests will continue to enjoy exclusive access to premium selections and enhanced tastings.
