PGAV Destinations

PGAV Destinations PGAV Destinations designs experiences that enrich lives. Using intellect and imagination, we help our

PGAV Destinations is recognized across the world as the leading master planner and designer of theme parks, zoos, museums, aquariums, heritage sites, destination retail, and brand-based celebrations. Our passionate staff of more than 120 full-time dreamers, thinkers, and makers includes planners, architects, brand specialists, earned revenue specialists, interior designers, graphic designers, land

scape architects, artists, and interpretive designers: all thrill seekers at the drawing board. No other firm in the industry offers such an integrated approach to destination design and strategy. We take a holistic approach in creating experiences that exemplify your mission, brands, and heritage, leveraging leading consumer insights and research that is often published in our quarterly magazine, Destinology. With a passion for place-making, we design incredible destinations that enrich the lives of your visitors through engaging, immersive, memory-making moments.

Look at this June work-versary lineup! Special shoutout to Ned for an incredible 40 years!!
06/02/2026

Look at this June work-versary lineup! Special shoutout to Ned for an incredible 40 years!!

Attending the Florida Attractions Annual Conference?Join PGAV's Emily Howard alongside Laura Iles, Chief Operating Offic...
05/28/2026

Attending the Florida Attractions Annual Conference?

Join PGAV's Emily Howard alongside Laura Iles, Chief Operating Officer of Integrated Insight. Discover why the winners in 2026 will be attractions that combine smart pricing strategy with continually refreshed, discovery-driven experiences.

đź’ˇ Navigating the New Leisure Landscape: Insights from PGAV Destinations & Integrated Insight
📆 Monday, June 1
⏰️ 8:30am

The biggest revenue opportunities for attractions often begin after guests enter the experience. Recent research from PG...
05/27/2026

The biggest revenue opportunities for attractions often begin after guests enter the experience. Recent research from PGAV reveals just how significant in-park spending has become:
• 83% of visitors purchase food & beverage
• 80% purchase a souvenir

Admission is a one-time transaction. Food, beverages, and retail create opportunities for engagement throughout the entire guest journey. And when these moments are thoughtfully integrated into the experience itself, they become part of the memory.

The most successful destinations are designing retail and dining as extensions of the story.

Read more in this week’s Destinology.
Link in bio

Eighty-eight percent of international travelers choose the destination first. But the real story happens once they arrive. This week’s Voice of the Visitor: International explores how attractions shape the itinerary, balancing must-see “anchor” experiences with unexpected “discoveries” tha...

To create great experiences, you have to have great experiences. Can't wait to hear more about Ashley and Amanda's exper...
05/14/2026

To create great experiences, you have to have great experiences. Can't wait to hear more about Ashley and Amanda's experience at IAAPA Honors this week!

(Are we also a tiny bit jealous... yes, yes we are.)

There’s inspiration and insight found around every corner this week at IAAPA Honors 2026 in Riviera Maya at Xcaret. Funworld showcases how behind-the-scenes ...

The most powerful part of travel isn’t always what guests expect; it’s what stays with them afterward.Insights from PGAV...
05/13/2026

The most powerful part of travel isn’t always what guests expect; it’s what stays with them afterward.

Insights from PGAV’s Voice of the Visitor: International reveal a shift between the moments travelers anticipate before a trip and the memories they carry home. For designers, understanding that gap can transform how experiences are imagined, planned, and delivered.

Read this week’s Destinology to explore how anticipation and memory shape attractions and the guest experience.

Eighty-eight percent of international travelers choose the destination first. But the real story happens once they arrive. This week’s Voice of the Visitor: International explores how attractions shape the itinerary, balancing must-see “anchor” experiences with unexpected “discoveries” tha...

Celebrating our May anniversaries 🤩So much talent in this group. Special shout-out to Mike Konzen for an incredible 40 y...
05/05/2026

Celebrating our May anniversaries 🤩

So much talent in this group. Special shout-out to Mike Konzen for an incredible 40 years!!

Happy Work-versary team!

ICYMI, Diane Lochner and Ashley Edelbrock were on The Big 550 KTRS, sharing project insights and what it's like to build...
05/01/2026

ICYMI, Diane Lochner and Ashley Edelbrock were on The Big 550 KTRS, sharing project insights and what it's like to build the world's largest aquarium so many times. Listen at 53:40.

1 like. "4.27.26 Frank and Jill Show"

With the opening of the restored Schifferdecker and Zelleken homes in Joplin, MO, PGAV helped transform two historic res...
04/30/2026

With the opening of the restored Schifferdecker and Zelleken homes in Joplin, MO, PGAV helped transform two historic residences into a journey through the lives of the families who shaped the community. By balancing innovation with preservation, this project reimagines what a historic house museum can be.

With design by PGAV, a global leader in the planning and design of unique destinations, the restored homes of Charles and Wilhelmina Schifferdecker and Edward and Margaretha Zelleken are now open.The houses offer visitors a richly detailed experience that highlights Victorian-era life and celebrates...

Eighty-eight percent of international travelers choose the destination first. But the real story happens once they arriv...
04/29/2026

Eighty-eight percent of international travelers choose the destination first. But the real story happens once they arrive. This week’s Voice of the Visitor: International explores how attractions shape the itinerary, balancing must-see “anchor” experiences with unexpected “discoveries” that bring depth, meaning, and memorability to every trip. As Carol Breeze, PGAV Lead Designer, explains, “An attraction can complete the feeling a guest came for and in doing so, become the story they tell when they return home.”

Eighty-eight percent of international travelers choose the destination first. But the real story happens once they arrive. This week’s Voice of the Visitor: International explores how attractions shape the itinerary, balancing must-see “anchor” experiences with unexpected “discoveries” tha...

Diane Lochner and Ashley Edelbrock will be live with Jill Farmer and Frank Cusamano on The Big 550 - KTRS at 11 am CT. T...
04/27/2026

Diane Lochner and Ashley Edelbrock will be live with Jill Farmer and Frank Cusamano on The Big 550 - KTRS at 11 am CT. They’ll talk about favorite projects, what it feels like to shape destinations that bring families together, and reflect on what it means to be a female owner in a creative, ever-evolving industry.

Listen to our station on your computer or mobile device!

Address

200 N Broadway Ste 1000
St. Louis, MO
63102

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(314) 231-7318

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