Deeplocal

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Deeplocal We are creative engineers who invent interactive experiences that tell human stories.

Deeplocal is an award-winning creative technology company that creates remarkable interactive experiences for brands. In its infancy, Deeplocal created the internationally acclaimed Nike Chalkbot for the Livestrong Foundation. The Chalkbot was a tweet-fed, chalk-spraying hydraulic robot that traveled the roads of the Tour de France printing messages of hope and inspiration about cancer survival. The project launched Deeplocal as an up-and-coming force in the ad industry and an expert in technological innovation. Deeplocal’s client base includes Google, Lyft, National Geographic, Netflix, Nike, Zagat, Old Navy, Toyota, Adult Swim, and several large international agency partners. Our projects have won us dozens of awards, including a Cannes Grand Prix, Ex Awards “Best Millennial Campaign,” The One Show “Top 10 Digital Campaigns of the Decade,” and named us an AdAge A-List Creativity Innovator.

10/15/2026

In 2022, at the height of Web3, doodles wanted to wow attendees at a global NFT event.

We converted a Chelsea gallery into the Doodles Genesis Factory, a whimsical, interactive environment that united digital technology and analog form factors to embody the Doodles pastel universe.

Custom minting machines and novel interactives gave token holders a new sense of ownership in the brand, transforming a transaction into a one-of-a-kind experience.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

10/13/2026

Google wanted its 9th Avenue lobby in NYC to bring joy to the Chelsea community.

So with thought... How do we express the warmth and intelligence of the Google brand in physical space?

Our solution: 160 electromechanical flowers that use real-time sensing and machine learning to bloom in response to visitors and passersby.

During the day, the flowers react to the movement of people below.

At night, the choreography is cued by outside pedestrians.

Google Flowers exemplifies a new blueprint for architecture: spaces that don’t just look like brands, but act like them too.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

10/08/2026

Artist collaboration Sam & Tury wanted to bring the BAND to life.

What BAND? Biodigital Autonomous Neuro Dancers.

We teamed up to create huggable robots that dance and interact with people autonomously.

The BAND moved through space using custom robotics, motion tracking, and ultrasonic navigation, while vibrant faux fur and responsive lighting added personality.

The communal experience debuted at Cleveland Public Library, changing people’s relationships with technology—and each other.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

10/07/2026

What if we could capture our fleeting thoughts throughout the day in a new form? Something more tangible than a voice memo or note.

Creative technologist Gayatri Kalra wanted to bring this idea to life, so we collaborated with Google to translate her experiment into a real prototype.

Custom designed and developed, this personalized device uses Google Gemini to transform spoken reflections into lasting visual artifacts.

10/06/2026

In 1979, Zagat was the first to curate and publish restaurant reviews from passionate locals instead of professional food critics.

These tiny-yet-perfect editorial summaries of must-try restaurants were a go-to resource for decades.

But the brand lost its relevance over time.

We needed to introduce Zagat and its bite-sized reviews to a younger, digital-first audience.

So we tapped into internet culture and brought the tiny food trend to NYC.

We served up mini versions of the city’s top-rated dishes and considered every detail, from tiny plates to miniature menus.

Celebs and digital media ate up the experience. And Zagat earned a new generation’s attention.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

10/01/2026

CES is the largest tech event in the world. Google wanted to stand out in a crowded environment and showcase the helpfulness of their virtual assistant.

So we made a product demo like no other.

An actual amusement park ride took visitors through a day in the life of an animatronic Dad, who relied on help from Google to manage the kids’ schedules, complete errands, and celebrate Grandma’s 91st birthday. The Ride had cars with Assistant built-in, animatronics, photo ops, and even its own song.

Easily the most talked about attraction at CES, the experience drew in over 13,500 visitors, dominated the press, and reinvented the tradeshow experience.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

09/29/2026

As far back as the REESE'S PUFFS CEREAL rap, the fan-favorite cereal has embraced pop culture. So what if we used the iconic cereal box to encourage everyone to make music—right at the kitchen table?

We designed and engineered RP-FX, a first-of-its-kind, playable cereal box powered by a custom AR web app.

Three types of collectible cereal boxes hit grocery store shelves nationwide and let Reese’s Puffs fans create drum, bass, and lead synth beats using only the box, some Puffs, and their phone.

And, we made something extra special for professionals: the RP-PRO, a limited-edition synthesizer complete with custom-molded Puffs buttons and chocolate drum pads, built-in sampler, and dome visualizer.

We reimagined the possibilities of the product—and made the packaging indispensable.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

09/24/2026

Old Navy’s 20th birthday was all about celebrating their customers. And back in 2014, selfies were racking up likes online.
So we created , a campaign that championed customers in a whole new way.

We invented a first-of-its-kind display technology that used 1,000 real balloons to render fans’ selfies in NYC and L.A.
And we made it for everyone—anyone with a Twitter account could participate, even remotely.

Fans tweeted their selfies and birthday wishes Old Navy. Then we transformed the selfies into physical balloon portraits.
We captured the displays, tweeted back animated balloon selfie GIFs, and blew up the internet.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

09/22/2026

Lyft wanted to show up in a big way for the 60th Grammy Awards in NYC. But they weren’t an official sponsor.

So we orchestrated an outdoor stunt on Grammys weekend and leaned into the sounds of the city.

An automated symphony of tricked out Lyft cars surprised New Yorkers by playing Grammys hits with their horns, lights, and alarms.

The stunt (built in just 9 days) garnered over a billion earned media impressions and made car horn Despacito a hit.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

09/17/2026

Google wanted to build a big, playful display for their NYC lobby.

A giant screen would have been easy. But touching a screen just isn’t that fun.

So we went with something different: 5,880 light-up arcade buttons that act as pixels and respond to touch.

We used Google’s Anypixel.js framework to illustrate how any object can be a pixel. And we showed that an interactive display doesn’t need to be a screen.

We’re not in the business of usual. Are you?

20 years. 20 projects. Keep following along as we revisit the work that got us here.

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Sharpsburg, PA

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+14123620201

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