Visitor Experience Conference

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Visitor Experience Conference

The Visitor Experience Conference is a conference for those working in visitor-serving roles in museums and cultural institutions.

The Visitor Experience Group (VEX) provides professional development for arts and cultural institutions in the areas of Visitor Services, Audience Engagement, and Visitor Experience. How VEX defines the Visitor Experience:
Visitor Experience encompasses all the tangible and intangible aspects of the presentation of your organization’s mission with which a visitor could interact. It is the percepti

ons, sentiments, and reactions a visitor has with your institution and ensures that every visitor is granted a pleasant and rewarding experience from pre- to post-visit.

06/09/2026

VEX 26 Session Spotlight! Kick off a full day of sessions with Making the World a Better Place through SUPERB Service presented by Karen Dutton, Manager of Visitor Services, The Chrysler Museum of Art.

Frontline staff shape every museum visit. This session introduces the SUPERB Service Model and Gallery Host program from the Chrysler Museum of Art. Participants explore six mission-aligned practices that build connection, confidence, and collaboration—elevating daily interactions to create welcoming, inclusive, human-centered experiences that inspire a lifelong love of museums.

See the full conference schedule and register here >> https://www.vexgroup.org/vex26

06/01/2026

We are thrilled to announced the Mar Dixon Travel Scholarship in memory of our 2019 keynote, Mar Dixon!

The Mar Dixon Travel Scholarship is being offered in partnership with Mar's family and it includes $1000 to be used towards travel, lodging, meals, and other expenses related to the recipient's time at the Visitor Experience Conference. The recipient will also receive free admission to the Monday keynote and conference sessions, the Monday evening event, and one workshop. Applications for the scholarship will be accepted through Friday, June 26. Recipients of the scholarship are encouraged to take as many museum selfies as possible during their time at the conference!

Learn more and apply at: https://www.vexgroup.org/mar-dixon-travel-scholarship

05/26/2026

VEX26 Workshop Spotlight! You Are Here: On Maps & Belonging presented by Dani Rose, Director of Cultural Access at Open Door Art and Alex Boyle, Director of Programs at Art-Reach.

More than navigation tools, maps and way-finding communicate belonging, trust, and accessibility. This workshop guides attendees on how cultural institutions can design accessible maps and signage that empower visitors, improve autonomy, and enhance the visitor experience. Attendees will learn the elements of accessibility way-finding, learn to evaluate maps for to identify gaps, and tactics to improve them. BYO map to work in real time to evaluate and identify areas of success and improvement!

Check out the full schedule and register here >> https://www.vexgroup.org/vex26

05/20/2026

Registration for the 2026 Visitor Experience Conference in Philadelphia is open! Visit vexgroup.org/vex26 to learn more and register today!

04/20/2026

Coming to Philly for AAM? Join us for a happy hour at City Tap House Logan Square on Thursday, May 21 from 5-7PM! City Tap House is located between the Convention Center and the Franklin Institute, where AAM's event will be happening at 7PM that evening. Take some time between the conference and the party to come hang out with us!

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Sewell, NJ

Website

https://www.vexgroup.org/

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