03/11/2026
Chad Shearer - Music Festivals, PR Strategy, and Building Artist Visibility on the Virtual Sessions
"Great PR is about telling the right story at the right time." - Chad Shearer
Festival culture is more than lineups and stages. Behind every major event is a strategy shaping how artists, brands, and audiences connect.
In this episode, Chad Shearer from Caren West PR breaks down how festival publicity works today, from announcement campaigns and digital media strategy to the collaboration between booking teams, marketers, and press outlets.
We also dive into how emerging artists can position themselves for festival opportunities, why storytelling still drives the music industry, and how PR teams help shape the identity of major events across the country.
If you want to understand the real engine behind festival promotion and artist visibility, this conversation delivers a rare look behind the curtain.
https://www.thedjsessions.com/Chad31026