False Idols

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False Idols Record Label + Art Company, Est. 2012
// False Idols Journal // Take the Dream Record Label + Art Company, Est. 2012

Creating space for integrating impermanence and non-attachment principles and practice into the development of life and ...
09/24/2026

Creating space for integrating impermanence and non-attachment principles and practice into the development of life and creative works...

Cultivating Culture, Freedom of Identity and Engaging Community

Matilija Salon is an experiment in conscious creating engaged in the many aspects of conceiving, creating and releasing projects into the world. The Salon offers workshops, retreats and classes as well as conscious consulting and productions.

Formed out of a convergence of influence, from DIY art and music to the intellectual, consciousness revolution culture Attasalina was born into in Los Angeles, Matilija Salon aims to cultivate culture and challenge industry norms in an effort to transform systems of commerce and expand possibilities for artists, creatives and entrepreneurs to engage society in meaningful and effective ways.

Integrating Mindful Practice into Creative Process

Art + Music + Culture + Consciousness
09/13/2026

Art + Music + Culture + Consciousness

ART + MUSIC + CULTURE + CONSCIOUSNESS

Normal's Not Working
08/26/2026

Normal's Not Working

Liberating IdentityBringing honesty and sincerity to branding artists, creatives and leaders, while establishing healthy...
08/25/2026

Liberating Identity

Bringing honesty and sincerity to branding artists, creatives and leaders, while establishing healthy boundaries within practical frameworks, by designing identities that emerge from their truest dreams, passions and purpose…

CULTIVATING CULTURECommunicating identity is powerful. It has the potential to create entire realities.Rather then simpl...
08/20/2026

CULTIVATING CULTURE

Communicating identity is powerful. It has the potential to create entire realities.

Rather then simply reacting to established systems, we have the capacity to imagine innovative ways of engaging society through our projects and businesses...

Life is change, let's create it!

A La Carte + Full Service Consulting

Cultivating Culture + Liberating Identity

Like Siddhartha choosing to sit until liberation came, I had no more games to play. It was this or nothing. I leaned dee...
08/07/2026

Like Siddhartha choosing to sit until liberation came, I had no more games to play. It was this or nothing. I leaned deeply into my practice in solitude with little witness.

In my secret garden sanctuary, behind an unassuming fence on an ordinary street in an ordinary neighborhood in an ordinary American town, I surrendered the world and myself.

đź§· THE POWER OF PROCESS
False Idols | Take the Dream

https://www.false-idols.com/the-power-of-process/

DEATH + CREATIONNavigating the UnknownIn order to change the game, you have to change the story...
08/06/2026

DEATH + CREATION
Navigating the Unknown

In order to change the game, you have to change the story...

Navigating the Unknown

As artists and musicians we have plenty to do.It takes years and years of practice and work and dedication to do what we...
08/03/2026

As artists and musicians we have plenty to do.

It takes years and years of practice and work and dedication to do what we do. I can’t even imagine how to answer the question, how did/do you do what you do? I lived it, and I still live it, that’s how.

But I have begun to break down my way of navigating and living that does address answering the question. Because I have always done things my own way. That’s a big part of how I did what I did and still do.

My way was certainly not always understood or easy or particularly popular, there was no quick reward, but there was one step leading to another. And while I worked with the opportunities that were there, I also cultivated the experiences that I wanted and adamantly avoided everything else.

I prioritized my ethos and way of life. Because that’s why I create in the first place.

I create to establish my own reality. Not simply to conform or succeed within the dominant paradigm.

đź§· TAKE THE DREAM

Gazing at the surface one only sees reflection, submerge and a different world appears.

Address

Santa Fe, NM

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