Santa Cruz Beach Boardwalk

09/12/2026

🦀 We have a confession: this year, we've made our crab sandwich even better. ✨

In today’s Kitchen Chats Episode 6, James Lehman and Executive Chef James Squassoni share the story behind the upgraded crab sandwich at Seaside Fish & Chowder.

Now made with 💯 Dungeness crab and still crafted on locally baked Sumano's Bakery 🍞 sourdough, this Guest and Foodie favorite is all about keeping things simple and delicious.

🎥 Watch now to see how simple upgrades elevated one of the Boardwalk’s premier menu items.

09/11/2026

👾 Weekend gamers, this one's for you!

Enjoy ½-price arcade games every Saturday from 10 AM-11 AM and Sunday from 10 AM-12 PM at Casino Arcade and Neptune's Kingdom this fall. 🍂

🎢 Want to save even more? Purchase your Ride Wristband online in advance and save on a full day of Boardwalk fun.

🕹️ Details: bit.ly/Fall-Arcade-Specials

09/10/2026

Before 🌊 Undertow swept in... before 🌀 Hurricane took riders by storm... there was 💫 Jet Star.

From 1972 to 1991, this steel roller coaster delivered thrills, screams, and unforgettable memories.

Who remembers Jet Star? Share your favorite memory in the comments! 🎢✨

09/10/2026

Drive for Schools has officially kicked off with almost 80 local schools participating, a $25,000 grand prize up for grabs, and many other epic prizes! One ticket per $5 donation, and as always, 100% of the sales support local schools. 📚✏️

Visit bit.ly/DFS-s for details and to find participating schools’ contact information.



NO PURCH NEC. Contiguous US, excluding NY, RI & FL, 18+. Sweepstakes entries open 9/9/26-10/18/26 & on day of drawing, 10/25/26. Total ARV $44,597. Entry, Rules, Odds, and Prize List: bit.ly/Drive-for-Schools

09/09/2026

🌈 Celebrate the LGBTQ+ community at Boardwalk PRIDE on Saturday, September 19! Enjoy PRIDE booths, a colorful DJ dance party, rides, games, and more. 🎶

Plus, the first 1,000 guests to purchase a Ride Wristband for September 19, 2026 will receive a free rainbow lei! 🌺

Visit bit.ly/Boardwalk-Pride for details.

Show your PRIDE and celebrate the LGBTQ+ community with free entertainment, info booths, and a giveaway. Enjoy rides and games plus fun photo ops and exclusive merchandise available at The Walk.

09/09/2026

What happens when you put first-time riders on adrenaline-packed Vertigo 360 without telling them what to expect? 🎢

🎥 In Talks on the Walk Episode 3, Boardwalk Team Member Junior introduces Vertigo 360, the newest thrill ride at the Boardwalk, to first-time riders and first-time Boardwalk Guests Nicole, Bella, Madi, and Ella.

Follow along as they share their excitement before the ride, experience every heart-pounding twist and turn, and reveal their reactions afterward. 🌀

From pre-ride jitters to enthusiastic reviews, discover why Vertigo 360 is making an unforgettable first impression. ✨

09/08/2026

🍂 Fall fun starts now at Casino Arcade and Neptune's Kingdom!

This season, score ½-price arcade games every Saturday from 10-11 AM and Sunday from 10 AM-12 PM.

Looking for weekday fun? Grab a 2-Hour Time Play Card for just $24.95, Monday through Friday, and enjoy nonstop arcade excitement.

Challenge your friends, chase new high scores, and make every visit a winning one this fall!

Details: bit.ly/Fall-Arcade-Specials

All You Can Play Arcades and Half-Priced Arcade games!

09/07/2026

☀️ Happy Labor Day!

Celebrate with a day full of family fun, thrilling rides, ocean views, classic games, your favorite Boardwalk treats, and unforgettable memories. 🍦

🎢 Boardwalk rides are open today, September 7, from 11 AM to 9 PM.

🏖️ Spending time on the beach? Please help keep it clean by packing out everything you bring in.

Thank you, and have a wonderful holiday! 🎠

Visit bit.ly/Boardwalk-Hours for park hours.

09/06/2026

¡Vamos a la playa! You're invited to celebrate the vibrant traditions of the Latino community at the family-friendly Boardwalk Fiesta en la Playa on September 26-27. 🎉 🎶🌮

Enjoy delicious food and beverage specials, mariachi, folklórico dancers, and a free beach concert by Banda Maguey on Saturday, followed by Salsa by the Sea on Sunday. 💃 🏖️

Visit bit.ly/Fiesta-en-la-Playa for details.

09/05/2026

The secret ingredient? Time. ⏲️

In today’s Kitchen Chat Episode 5, James Lehman and Executive Chef James Squassoni discuss the art of great barbecue. From juicy brisket smoked overnight to tender ribs seasoned with our signature rub, discover the techniques and attention to detail that bring big barbecue flavor to the Boardwalk. 🔥🍖

🎥 Watch now and see what’s cooking behind the scenes.