Santa Cruz Guitar

08/31/2026

You can just about hear this photo.
Play the guitar that makes you smile.
The one you'll keep.

08/28/2026

When a shop rounds up two H13s, you know they've been listening to Richard. The folks at Haggerty's Music keep a fine lineup of Santa Cruz guitars at the ready, with walnut and sinker redwood, waterfall bubinga, old growth mahogany, koa, and a Founder Collection 1929 among them.

Head on down and play through the Santa Cruz Brand Experience at our good friends at Haggerty's Music.
Your local guitar shop is a treasure worth the trip.

08/27/2026

Our tip of the hat to the revered pre-war guitars. The 50th anniversary OM/PW, guitar two of five in our limited Greatest Hits Collection.

Find this one at your favorite Santa Cruz guitar shop, and play one while you can.

1976–2026: Celebrating our first fifty years.

08/26/2026

08/25/2026

"The better the tool is, the more it brings out of you."

Richard Hoover, on why a guitar is more than an instrument.

1976–2026: Celebrating our first fifty years.

08/24/2026

Some things are worth looking at up close.
Slow work, steady hands, no shortcuts.
The one you'll keep.

08/24/2026

https://northernlightsmusic.com/collections/the-founder-collection-santa-cruz-guitars

08/22/2026

https://northernlightsmusic.com/products/santa-cruz-tony-rice-professional

08/19/2026

Join us at the Fretboard Summit this weekend and play through a mighty fine collection of 12 Santa Cruz Guitars, tuned up and ready for you.

The Summit is the place to be: three days of makers, players, and guitar geeks in good company.

Some guitars you have to meet in person. We'll save you a seat.
Handmade, Handed Down. Fifty years and counting.

Old Town School of Folk Music
Down Home Guitars

08/18/2026

Richard Hoover, on shaping the sound to fit the player.

1976–2026: Celebrating our first fifty years of building The One You'll Keep.