11/22/2019
Our client - chain of boutique hotels in Europe septemberhotels.com - has organized a concert of Omar Torrez - one of outstanding guitar players of our time. And it seems that there should be no problem with selling tickets. But that was not the case - the concert was taking place in Montenegro in the low season. Even in the high season it is a challenge to sell a 100 tickets for a concert in a small town far from the main tourist attractions.
We have used different types of ads including lead ads. We also offered people either to buy tickets or to book them. It is worth mentioning that conversion rate from booking into purchase was 100% at the end.
We have reached over 44 000 people within 1 week, CTR was 1,12%. 93 tickets were sold, which was above the expectations.