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07/18/2022

Skill improvement is vital to any craft, and copywriting is no exception. Our list of 12 best copywriting books will give you the tools and techniques you need to write copy like a pro. Explore them today and hone your skills!

Copywriting books are able to inspire copywriters and help them improve their skills. Here is a list of the best copywriting books for 2022.

07/17/2022

SEO reports are essential to the success of any SEO campaign. They provide valuable insights into your website's performance in search engines and where improvements can be made. Take advantage of these SEO reporting tools for efficient reporting.

Having the right SEO reporting tools is critical to analyzing your organic traffic efforts. These tools make it easy to see what's working.

07/17/2022

If you work creating content and that didn’t happen, you still don't really work with content.

07/17/2022

Tracking your social media marketing campaign is crucial to determine whether your efforts are bearing fruit or not. That way, you'll know where to adjust your strategy accordingly. Here are 11 critical social media metrics to track this year.

The top social media metrics to track will help you reach your social media marketing goals. Learn about them here.

07/17/2022

How you distribute your content is critical. You need to ensure it reaches your target audience and they are able to consume and engage with it. Learn how to share and promote your content so it gets seen and drives results.

Content distribution is a key component of a successful digital marketing strategy. Here is what to know to make the most of it.

07/16/2022

🏆 Best of the Week 🏆

Former Google CEO Eric Schmidt is not sure about what the metaverse really is and researches point out that the majority of people share the same feeling. Erick Bernard, our Digital Marketing Analyst, explains the recent buzz around the metaverse and what the opportunities for brands are.

The metaverse concept is still a work in progress, as many people (experts included) still don’t know what it really means. What’s the take for brands?

07/16/2022

🏆 Best of the Week 🏆

Rock University, Rock Content’s educational platform, is getting a new distribution model. Now we will have more training available for free to help professionals learn and develop their skills. Vitor Peçanha, CMO and co-founder, explains in detail what are the new educational opportunities for our community!

Rock University, Rock Content’s educational platform, is getting a new distribution model to make more content available to our community.

07/16/2022

🏆 Best of the Week 🏆

HubSpot, Rock Content, Litmus and Wistia launched the State of Inbound Marketing 2022 report. Fernanda Donnini, our Product Marketer, read the full report and brought her main insights regarding channels marketers are using, effective strategies and emerging trends. Download the full report in the article!

The State of Inbound Marketing 2022 report was just launched. We read the full research and bring to you the main insights for marketers and brands.

07/15/2022

Without proper project management, projects can become disorganized and go off the rails. With these tools, you can ensure everyone is on the same page and keep projects on track. That translates to high-quality results and more satisfied clients.

Finding the right agency project management tools can translate to better productivity and client satisfaction. Check out our list!

07/15/2022

Social branding simply means extending your branding efforts to your social media platforms. It helps build trust and credibility with your audience. Our blog post details steps to effective social branding and some examples to inspire you.

Learn more about social branding and how to create an effective social branding strategy by reading our guide.

07/15/2022

You may have asked yourself, "Why subscribe to an SEO newsletter?" Today, our post explains 4 benefits of a good SEO newsletter, and then we introduce you to 9 of the top SEO newsletters. We'll help you determine which one will benefit you the most.

SEO newsletters bring the best industry tips, tricks, and news straight to your inbox. Start with these top-rated choices.

07/15/2022

Since Facebook announced it’s rebrand to Meta and started betting all it has on the Metaverse, the world has been divided in two:

On the one hand, brands (like Coca-Cola and Disney) are investing a lot of money in this future, and professionals calling themselves "Metaverse experts."

On the other hand, people like the former Google CEO who still think it's too early to define anything about possible virtual reality... or who simply don't understand what is (and frankly: who does?).

As usual, let’s start your Friday with The Beat!

In this issue:

👀 Former Google CEO says we still don’t know what the Metaverse is. What about you?
📊 Marketers struggle to create engaging content, says the new study ‘State Of Inbound Marketing 2022’
🎧 Podcast: Building a scalable Content Strategy
👩‍🏫 Rock University: new distribution plans to make more educational content available to our community

It’s all in The Beat, Rock Content’s beautiful interactive newsletter. Are you ready to catch up on the big Marketing trends of the week?

Check it out: https://bit.ly/3o1pUVF