Due to increasing success and popular demand over the years, VIN12 has slowly expanded into cities all over California with plans to continue expanding to the east coast in 2015. With 71 events, 650 vintner appearances, more than 21,000 attendees and years of experience under our belt in the wine event industry, we look forward to presenting a taste of the world's finest wines (via our "mobile tas
ting room") to consumers around the United States. The Mobile Tasting Room
VIN12 builds on its commitment to connect the public with the wine producer, by modernizing the luxury wine experience, where the traditional and new meet. VIN12 will be expanding beyond northern California, and into eleven new American markets via the Mobile Tasting Room (MTR) in 2015. The Founder - Elie Ernest
Elie Ernest began to organize VIN12 events because he wanted to disprove a misconception about wine events being "stuffy," "old" or "traditional." He wanted to showcase that this celebrated beverage is not only approachable but modern. For the last 25 years, this New Yorker, then 23 year resident of San Francisco, global bon vivant, and now resident of both coasts has been creating one series of events after another. In 2008, he co-founded San Francisco Wine Week, and based on the enthusiasm over a six-night period, he determined that a mobile tasting room has to be established to better serve the public, and wine producers. Elie Ernest would describe his work with VIN12 as a personal "field theory of happiness"...A confluence of all the things that brings him joy: travel, people, food and of course, wine! He believes that wine is the story about the place...The imagination of the winemaker...And that the "event" is truly in the bottle.
