Master of Shapes

Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. A design-driven interactive studio specializing in making the impossible.

Interactive | Design | VR | AR

Master of Shapes is a space surfing, geometry taming, buffalo riding, Future House. Made up of creative visionaries, gamers, directors & technologists we work together to create world class experiences.

03/23/2026

For we took over Yerba Buena Gardens with a 40’ x 40’ glass structure and turned it into a Bay Area–inspired world built around movement. Inside, we created 4 custom games. You stretch to answer trivia using skeletal tracking, hop on a real bike that actually drives the game (and the faster you go, the more wind you feel), then try to stay centered on a vibrating balance board before winding down in a guided recovery meditation zone.

We handled concept, spatial design, overseeing fabrication with our friends , programming and game development. Was a lot for our small team but we made it happen.

Nerd details: built primarily in with some plus custom hardware + sensor integrations throughout.

Agency

03/19/2026

This year we created Adobe’s NFL House activation at Super Bowl, we built an AI powered experience where fans designed their own team uniform, watched it come to life on a player, then dropped that player into wild football scenes shaped by their picks. Moon games, underwater stadiums, you know, normal stuff... At the end, guests walked away with a custom luggage tag featuring the helmet they created, which made it all feel a bit more real.

Nerd details:
Getting a fan’s ai design onto a 3D digital twin, rigged and posed, in real time then sending that to drive a composited final image wasn’t exactly plug-and-play. Built in , combining adobe firefly, final composites by Nano Banana and a lot of problem-solving in between. It was fun to see it all come together.

Thanks to for fabricating the physical build.

02/09/2026

We helped bring a 12-foot animatronic fortune teller to life in the heart of Grand Central Station that actually talked back....

Brought in by for , and working alongside the talented and team who built a strikingly lifelike animatronic. We programmed the visuals and interactive system behind the experience that let her move and talk to each person.

12/22/2025

For this year’s SEC Championship in Atlanta we created a head-to-head end zone blitz game for . Players mashed oversized podium buttons to sprint past tackle dummies, outpace their opponent, and be the first to race into the endzone to be the ultimate winner.

MOS led the experience from concept through ex*****on, designing the physical build, directing the fabrication alongside our friends , animating reactive visuals and developing a fully custom game with

Film and edit by 🎥

08/18/2025

A little late to posting this one, but earlier this year we returned to Google I/O to creative direct the AI Sandbox for the second year in a row. The goal of the space was to give attendees a look at Google’s latest AI tools in a hands on way.

Big shoutout to & for bringing the build to life, and to for being an essential partner in the fun, yet challenging, design process.

12/06/2024

Finally sharing this project we created for that breaks down ice cream from start to finish! We were asked to dream up a fictional ice cream brand and build out every step of their process - essentially imagine walking through the entire journey of how your favorite pint makes it to your freezer. We led creative direction and design along with creating and programming all the interactive installations that let visitors follow the whole journey - from the farms where ingredients grow, through global sourcing, into production (with real ice cream being made and tasted on-site!), through delivery, all the way to store shelves. Massive shoutout to our friends and who helped transform 8,000 sqft into a fully functional ice cream supply chain complete with working robots and legit conveyor belts.

🎥 &

09/13/2022

Been a busy few months for us, so wanted to share some projects we just completed for this years tournament.

We created two activations, one was an interactive tennis “game” for that let you create your own art with each swing! Powered by some body segmentation and a depth camera.

The other project for was a collab with our friends , it placed you in locations around nyc using AI driven real-time background removal while holding an augmented reality trophy.

Both built with

09/02/2022

We are doing our first halftime show! For the new we created an interactive augmented reality game combined with practical effects 💥 that pits the entire stadium against each other in a live race. We haven’t slept much but stoked to share.🤞

06/29/2022

We were fortunate enough to have created a few permanent installations at the new SOFI stadium. If your heading there this season check out “Impossible Selfie”, an powered video booth that places you in various locations around the stadium.

Thanks to for helping out on this one. Created with

05/17/2021

has been cooking up some new projects we are excited to share.... 🌳

02/24/2021

We wanted to take some time to introduce some of the other team members at MOS that make things possible. He stays behind the scenes sometimes but here is Shapeshifter.

Usually found lurking in the shadows, our Space-surfing, sweater-knitting executive Shapeshifter loves to bend reality by any means necessary. Whether he's working on a double cross sweater stitch or practicing portal jumping he’s always sure to bring back that multidimensional sauce.

Address

San Francisco, CA

Website

http://www.MasterOfShapes.com/

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