ILaCatrina

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Production house and Cultural advocates of meaningful symbols of Mexican heritage, Day of the Dead icons, and prehispanic history through visual artistic representations, exhibits, and runway presentations. Araminta Romero, Mexican born and raised, is the founder of iLaCatrina, a unique audiovisual experience through arts and fashion that features Catrinas that represent icons of Mexican history and Day of the Death traditions.

06/11/2026

Do you believe, San Antonio?

Puro corazón. Puro fight 💪🏻🏀 Time to bring the energy and cheer on our San Antonio Spurs as they continue the race for six!

CREDITS
Concept and Design: iLaCatrina®
Music: J.A.I.K
Film Producer: Redes sociales
Professional Photography: San Antonio Photographer

06/10/2026

Game 4 of the NBA Finals tonight. Who’s watching?

Puro corazón. Puro fight 💪🏻🏀 San Antonio, it is time to bring the energy and cheer on our Spurs as they battle in New York.

CREDITS
Concept and Design: iLaCatrina®
Executive Producer: .producer
Film Producer:
Professional Photography: .shots_

06/09/2026

iLaCatrina® presents Catrina Ocelotl (Jaguar in Nahuatl), inspired by the warrior spirit of the Mexica jaguar warriors and the sacred ritual of competition in ancient Mesoamerica.

In Mexica culture, the Ocelotl, or Jaguar Warrior, was one of the highest military ranks, reserved for elite warriors recognized for bravery and the capture of enemies in battle. More than a powerful animal, the jaguar symbolized strength, night, agility, and the sun’s journey through darkness.

The jaguar remains a powerful cultural icon of Mexico, reflected on the world stage through the spirit of the mascot Zayu, a jaguar representing unity, strength, and joy.

Yet the connection between Mexico, competition, and the jaguar reaches back thousands of years. Long before modern soccer was invented, the peoples of Mesoamerica were already playing ritual ballgames that honored movement, strategy, and ceremonial competition. While Jaguar Warriors did not play the sacred ballgame itself, the spirit of the Ocelotl embodied the strength, discipline, and resilience required in ritual competition.

Inspired by these ancestral traditions, Catrina Ocelotl reimagines the spirit of the jaguar through contemporary cultural storytelling, honoring unity, strength, agility, and courage across generations.

CREDITS
Concept and Design: iLaCatrina®
Executive Producer: .producer
Film Producer: 
Professional Photography: .shots_

Official photos are in!
06/04/2026

Official photos are in!

06/03/2026

San Antonio, are we ready?

Tonight we cheer loud, wear our silver and black with pride, and bring that puro San Antonio energy to the NBA Finals. Let’s show the world how this city shows up.

Go Spurs Go!

CREDITS
Concept and Design: iLaCatrina®
Executive Producer and edit: .producer
Film Producer:
Professional Photography: .shots_
Location partner:

05/28/2026

Puro fight. Puro corazĂłn. Puro San Antonio.

Today, our Spurs fight for Game 6 of the Western Conference Finals, and we brought our Spurs inspired Catrina to Hemisfair Park, where it all began. A tribute to the spirit of San Antonio, surrounded by murals that reflect the pride, culture, and passion of a city that stands behind its team.

A city that fights together, believes together, and stands proud in silver and black.

Tonight, we fight. Vamos Spurs.

CREDITS
Concept and Design: iLaCatrina®
Executive Producer: .producer
Film Producer:

05/05/2026

Catrina Acocoxochitl represents the dahlia flower, the ancestral bloom of Mexico and its official national symbol, rooted in the land long before it was named. With more than 40 native species and thousands of cultivated varieties, it reflects the depth, diversity, and resilience of Mexican identity.

The dahlia was an important source of food and medicine for the Aztecs, who also used its hollow stems for irrigation and water transport, before arriving in Spain in 1789, where it quickly captivated Europe. Considered Montezuma’s favorite flower, its legacy has been shaped as much by myth as by history, transforming a native plant into a symbol reimagined across cultures and time.

As part of the Inspiring Heritage and the Xochitl collection, this Catrina embodies the language of flowers as memory and offering. She is holding am offering inspired by the radial symmetry of the dahlia where symmetry speaks of balance, cosmos, and continuity, and beauty is understood as history in motion and culture alive in every detail.

CREDITS
Concept and Design: iLaCatrina®
Executive Producer: .producer
Film Producer:
Professional Photography: .shots_
Drone partner:

05/05/2026

The Battle of Puebla on May 5, 1862 stands as a powerful moment of resistance, when a smaller and less equipped Mexican army, under General Ignacio Zaragoza, defeated the French forces, then considered one of the most formidable in the world. Under the leadership of President Benito Juárez, this victory became a symbol of sovereignty, dignity, and national pride. In our collection, Catrina Margarita honors this spirit through the presence of Margarita Maza de Juárez, representing the moral strength, resilience, and quiet leadership that sustained the nation during this defining time.

While popular imagery often associates Cinco de Mayo with Adelitas, those figures belong to a later chapter of Mexican history tied to the Revolution of 1910. iLaCatrina® returns the narrative to its rightful moment, the times of President Benito Juárez in Puebla, 1862, centering the legacy of that victory and the strength that defined a nation in defense of its independence.

04/06/2026

Through artistry, royalty, folklore, and identity, the iLaCatrina® Fiesta collection comes to life as a reflection of San Antonio’s spirit. From wreaths, florals, and ribbons, to the elegance of Fiesta royalty, the rhythm of dance and music, and the powerful expression of culture through handmade crafts, murals, and headpieces. Each element tells a story. Together, they honor a city that celebrates with meaning, beauty, and heart.

03/04/2026

Behind the scenes at sharing LAS DOÑAS DE MÉXICO The Runway and the historic moment arriving at the Mexican Cultural Institute where gallery space transforms into living history honoring the women who shaped Mexico through courage intellect leadership legacy as their stories come to life through research design movement Tradition is not behind us It walks with us March 6 San Antonio

Producer and video: . On set: .producer

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San Antonio, TX
78230

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