The Good Witch of Salem

The Good Witch of Salem Magical SEL for kids and grown witches
🧪 Potion Play + Witch Workshops
📍 281 Essex Street, Salem MA
🌎 Building a global magic movement
💖 Book + Shop
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The Good Witch of Salem celebrates wellness, positivity, and everyone’s inherent magic. The Good Witch of Salem Mission Statement

The Good Witch of Salem is a positive teacher and wellness role model for young children. The Good Witch's mission is shared through magical and engaging content and events. This mission is reinforced through a retail line of educational resources, children's clothing

and accessories, and imaginative toys. Self awareness, self love, and self growth transfer to the love of others. Once children discover their own magic through self confidence they are encouraged to share their gifts with the world! About Ashley Tina

I am an Educator transformed Good Witch living a magical journey! I began my career in Advertising at NBC Universal where I gained valuable skills in a fast paced environment during a short period of time. I loved the excitement and nature of the business, but could not ignore my passion for education and children. I began my career in education in 2008 as a First Grade Teacher under my Elementary License (1-6) where I gained knowledge in classroom management, collaborative leadership, early literacy skills, and social and emotional learning. In 2011, I received my Masters Degree in Moderate Disabilites (PK-8) and worked as an Early Childhood Special Education Teacher for six years. The preschool classroom allowed me the opportunity to connect art and play to learning, sparking a magical approach that starts from within. I soon received licenses in Teaching English as a Second Language (PK-6) and Early Childhood Education. Social and Emotional learning was the primary focus of development as my career in education continued, regardless of age level or subject matter. I inherently was aware that in order for children to flourish in any area of life, it was necessary to have individual needs met to provide security and safety. Once a child feels safe, valued and supported - they fly! Don't we all? In 2017, the magic was released and I chose to fly with it, on my broom of course! I founded the Good Witch of Salem LLC, a retail store, event space, and Good witch character represented by the vibrant color pink. Not only am I the founder and CEO, but I am also the Good Witch of Salem character sharing messages of positivity and providing little learners with the necessary tools from within to discover their own magic. In 2020 I self-published “The Good Witch of Salem,” and continue to create content as a writer, teacher, and artist while the business blossoms. Visit my profile on LinkedIn: https://www.linkedin.com/in/ashley-tina-02519a209/ , or fly on over to the Good Witch of Salem's website: https://goodwitchofsalem.com. View our visual story on social media platforms . I am just at the beginning of my magical journey! Want to connect? Send me a message, or directly email me at [email protected]

For general inquiries email [email protected]

06/17/2026

Never underestimate a woman who is mothering and building a business at the same time.💕

We’re raising families, chasing dreams, and creating impact all while showing our children what courage and purpose looks like.

At The Good Witch of Salem, we believe true magic happens when women trust their intuition, step into their power, and build a legacy rooted in love.
✨ Leading with heart.
✨ Building a legacy.
✨ Creating our own magic.

In 2017, I didn’t have it all figured out.I didn’t wait for the perfect plan, the perfect timing, or the perfect version...
06/15/2026

In 2017, I didn’t have it all figured out.

I didn’t wait for the perfect plan, the perfect timing, or the perfect version of myself.

I simply took the first step and started The Good Witch of Salem with the people I loved most.

Looking back, I’m so grateful I chose action over perfection because dreams are built by beginning.

If there’s something calling to your heart, this is your reminder: start where you are, with what you have, and trust the path will reveal itself as you go.
One step forward can change everything. ✨

06/15/2026

✨ Say it out loud.
First, you think it. 💕
Then, you feel it. 💕
Then, you say it. 💕
And when you say it out loud...
✨ it becomes real
✨ it becomes alive
✨ it becomes possible
Your words have power.
Speak what you want to do.
Speak who you want to become.
Speak what you want to create.
Then start doing.
One step.
One choice.
One action at a time.
Your favorite animal should be:
You…doing everything you said you would. 💕🧹✨

06/15/2026

✨ The Good Witch of Salem’s Mission ✨

Guiding children to:
• Feel seen and valued
• Feel heard and understood
• Know that mistakes are part of learning and growing
• Feel safe being themselves
• Build confidence and self-belief
• Take pride in what they create
• Experience wonder, imagination, and magic
• Create memories they will carry in their hearts for a lifetime

💕The Good Witch of Salem supports the social and emotional well-being of children through a hands on magical experience.

06/14/2026

Home isn’t the space you occupy. It’s the space you create. And when it’s truly yours, it follows you wherever you go. ✨
Three months later, watching this back reminds me that changing spaces doesn’t mean leaving home behind. You carry it with you to greater adventures.💕🧹✨

06/13/2026

…But is that really a problem?

Fun isn’t something we should save for special occasions, it’s something we can invite into our everyday lives. A little joy, laughter, and play can make life feel lighter and more magical.

✨ 3 easy ways to bring more fun and cheer into your life every day:
💕Do something you love.
💕Let go of what you can’t control.
💕Play, laugh, and try something new.
The Good Witch knows that joy is a kind of magic. What will you do today to bring a little more fun into your life?

06/12/2026

400 years of history.
Countless stories.
One magical city.

Happy 400th Birthday, Salem.✨
Look how far we’ve come.💕

06/12/2026

Just being my pink self. 💕🧹✨

What a beautiful day in Salem!I was honored to represent The Good Witch of Salem at the HAWC Walk for Change this past w...
06/11/2026

What a beautiful day in Salem!

I was honored to represent The Good Witch of Salem at the HAWC Walk for Change this past weekend. From supporting the Kids Tent to helping start the children’s races, it was a wonderful reminder of what makes our community so special.

Events like these show the power of coming together for a cause bigger than ourselves. Thank you to HAWC North Shore for the incredible work you do and to everyone who participated, volunteered, and supported the event.

💜 Kindness is magic.
💜 Community is powerful.
💜 Together, we make a difference.

Tag someone who makes Salem a better place!

06/11/2026

As the Good Witch of Salem, I’m always looking for new ways to spark wonder, and today that meant sensory magic Sloomoo Institute | #1 Slime Experience 💕🧹✨

Address

281 Essex Street, Unit C3
Salem, MA
01970

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

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