Coup de Rouge

10/22/2026

DESIGNER SERIES | BROCADE

The rain came down, and we pivoted into a runway experience like no other! Models made their way through the Saloon & High Noon of the old Western town. Brocade’s incredible designs, beadwork, and artistry stunned, turning an unexpected change of plans into an unforgettable moment at Coup de Rouge.✨

Designer: Brocade Stops Black Eagle

Models:
Eleanor Kindness 🍓🎵🎶
Noah Watts Noah Watts
Lafaye Russell LeFaye
Mady Pretty Eagle Madison Pretty Eagle
Katelyn Bauer Katelyn Bauer
Joanna Hudorovich joannahudorovich
Jolene Collins Jolene Collins
Erin Mikesch ᴇʀɪɴ ᴍɪᴋᴇsᴄʜ
Lina 𝐋𝐢𝐧𝐚

Location: Yellowstone Film Ranch
Sponsor: Native Max
HMUA Capellis Salon & Day Spa
Produced by: House of West HOWL
The Rocky Mountain Agency ⫷RIDE FREE MT⫸ Paris Montana
Videographers: Vivid Impact Pros / Montana Video Production Gabe Grende

10/16/2026

DESIGNER SERIES | NUDIE’S RODEO TAILORS

A legacy stitched into the fabric of Western history.

Few names are as iconic in Western fashion as Nudie’s Rodeo Tailors. From Hollywood legends and country music royalty to the rhinestone-studded suits that defined an era, Nudie Cohn’s creations forever changed the landscape of Western fashion.

For Coup de Rouge, Nudie’s brought a remarkable collection of archival pieces to the streets of the Yellowstone Film Ranch, celebrating generations of craftsmanship, artistry, and unmistakable Western style.

More than fashion, these pieces are a living part of American history. It was an incredible honor to see this legendary collection come to life on the Rogue Runway, connecting the icons of the past with a new generation of Western creatives.

Designer: Nudie's Rodeo Tailors

Models:
Leilani Johnson
Jalen Kipp
Elan
Josie Murray
Nicholas Scott
Ethan Baines
Trinity

10/07/2026

DESIGNER SERIES | CHOKE CHERRY CREEK

Choke Cherry Creek brought a powerful perspective to the Coup de Rouge runway, one rooted in tradition, identity, and the idea that culture is not only something we carry from the past, but something we continue to create.

As the models walked side by side, some wearing pieces from ancestral forms while others in modern design, the runway became a visual conversation between history and the future. Seeing the looks move together, and the models face one another, created a powerful reminder that the past and the present do not exist separately. They walk forward together.

The looks featured at Coup de Rouge are from Choke Cherry Creek’s “Creating a Future Collection,” officially launching on Indigenous Peoples’ Day.

“Because our culture isn’t just something from the past. I take inspiration from the designs and traditions of my ancestors and bring them into what I create today. We’re still here, we’re still creating, and we’re deciding what our culture looks like moving forward. That’s what I mean by creating the future.” ~Angela Howe

It was an honor to see Creating a Future come to life on the Coup de Rouge runway, a collection rooted in culture, carried forward through design, and created for what comes next.

Designer: Choke Cherry Creek

Models:
Rebekah Jarvey .jarvey
Mia Burns
LeFaye Russell .russell
Joanna Hudorovich
Jolene Collins .collins_
Madison Pretty Eagle
Whitney Faye
Mya Simian
Cameron McFarland
Josie Murray
Oriana Howie .newtonn
Trinity Riffle
Aayden Simmons
Bear Stormcaller

Producers:

Videographers:



Location:
HMUA:
Sponsor:

10/06/2026

DESIGNER SERIES | NOMADIC REIGN COUTURE

From the Coup de Rouge runway, we’re honored to share the designers, stories, and collections that made this year’s show so special.

American heritage meets high fashion.

Nomadic Reign Couture transforms rare antique carriage blankets into one-of-a-kind couture coats. Each piece carries more than a century of history, reimagined as heirloom outerwear made to be worn, lived in, and remembered.

It was incredible to see these pieces of history walk the Rogue Runway!

Designer: Nomadic Reign Couture
Saint Helena Jewelry

Models:
Erin Mikesch ᴇʀɪɴ ᴍɪᴋᴇsᴄʜ
Angelina Toineeta 𝐋𝐢𝐧𝐚
Aayden Simmons aayden
Leilani Johnson Leilani Johnson
Cameron McFarland Cam
Elan Fleck Elan
Joanna Hudorovich joannahudorovich
Bear Stormcaller Māko Hakiya'humei
Whitney Faye Whit 🍒

Producers: The Rocky Mountain Agency ⫷RIDE FREE MT⫸ Paris Montana
Videographers: Gabe Grende Vivid Impact Pros / Montana Video Production
Location: Yellowstone Film Ranch
HMUA: Capellis Salon & Day Spa
Sponsor: Native Max

10/01/2026

DESIGNER SERIES | WHITE BEAR MOCCASINS

From the Coup de Rouge runway, we’re honored to share the designers, stories, and collections that made this year’s show so special.

For her first full collection, Shauna White Bear of White Bear Moccasins debuted Tanáhá on the Coup de Rouge runway. Tanáhá, pronounced Da-Na-ha, means buffalo in the Arikara language.

Every piece in the collection was hand stitched and beaded by an Indigenous craftsperson in Montana. The aprons worn on the runway are also personal to Shauna. They reflect what she wears every day while working in her shop.

We’re honored that Tanáhá made its runway debut with us at Coup de Rouge. 🤎

Credits:
Designer:
Videographers: Gabe Grende Vivid Impact Pros / Montana Video Production
Producers: The Rocky Mountain Agency ⫷RIDE FREE MT⫸ Paris Montana
Location: Yellowstone Film Ranch
HMUA: Capellis Salon & Day Spa
Sponsor: Native Max
Models:
Jalen Kipp Jalen Kipp
LeFaye Russell LeFaye
Madison Pretty Eagle Madison Pretty Eagle
Aayden Simmons aayden
Whitney Faye Whit 🍒
Angeline Tioneeta 𝐋𝐢𝐧𝐚

09/19/2026

09/16/2026

09/09/2026