Ruth Hartt - Culture for Hire

04/28/2026

03/12/2026

You can’t repertoire-select yourself out of a relevance crisis. But that’s what BCG has told the Met to do.

Even the smartest consultants in the world can’t fix the symptoms of a demand problem using supply-side tactics.

BCG knows this. So why did they resort to the same familiar recommendations that have left arts org spinning their wheels for decades?

Link in bio.

cultureforhire.com/blog/bcg

03/06/2026

Timothée Chalamet is right. Nobody cares about opera or ballet.

But here’s what they do care about:

Relief from stress.
Finding their people in a new city.
A moment that pulls them out of their own head.
Escape from the barrage of digital noise.

The art forms aren’t dying. The pitch is dying. And those are very different problems.

12/25/2025

09/24/2025

Most arts audience research stops at cultural participation.

Real growth begins beyond it.

09/18/2025

Classical music is booking online. But the pipeline myth is dead in the water.

08/27/2025

One of these things is not like the other.