10/19/2026
Some trophies celebrate the win. This one was designed to become part of the moment.
For Arby’s “Race for the Cheesesteak,” the challenge was anything but ordinary: create a trophy for the 2025 NASCAR Chicago Street Race that could literally hold the new Angus Cheesesteak while making an impact on national television.
From sponsorship to spectacle, the result turned recognition into an experience built to get people talking. 🏆