06/18/2026
ON VIEW | Modern Treads: The Discount Tire Poster Collection
Drawn exclusively from the Collection of Discount Tire, the exhibition presents 15 oversized posters from approximately 1900 to 1930 celebrating industrial innovation and the growing popularity of the automobile. The collection traces both artistic innovation and industrial transformation through bold graphics, luminous color, and striking advertising imagery from companies including Michelin, Dunlop, Continental, Pirelli, and Goodyear. Exploring themes of mobility, modernity, industry, and reform, the posters reveal how artists helped shape the imagery and ideals of a rapidly changing world.
Tickets: https://phxart.org/visit/tickets/
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Exhibition Sponsors:
Modern Treads: The Discount Tire Poster Collection is organized by Phoenix Art Museum and co-curated by Rachel Sadvary Zebro, Associate Curator of Collections and Susan Driver, Curator, Collection of Discount Tire.
Modern Treads: The Discount Tire Poster Collection is made possible by Presenting Sponsor Men’s Arts Council (logo).
All exhibitions at Phoenix Art Museum are underwritten by the Phoenix Art Museum Exhibition Excellence Fund, founded by The Opatrny Family Foundation with additional major support provided by Joan Cremin.