SORI

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SORI is a New York City based creative producer and promoter specializing in Korean music and arts.

Founded in 2016, SORI is committed to promoting engaging, lively and high-caliber sound of Korea to diverse audience. SORI's works include programming, producing, booking and touring as well as artist branding and marketing services. SORI's showcase takes place every January in NYC during The Association of Performing Arts Presenters (APAP) and showcases some of the most outstanding Korean music groups. SORI is set to make its debut showcase on Thursday, January 5, 2017 at Rockwood Music Hall in Manhattan.

09/27/2026

There were some unexpected challenges along the way.

But in the end, we made it. Sangjaru is officially on our third U.S. tour!

After an incredible experience at Rainier Arts Center in Seattle, we’re now heading to Lake Oswego for the X Change Festival.

Come along and join us on this journey! 🇺🇸🇰🇷
Thanks
SAMA Music+Art, Seattle & Worldwide ✨Darek Mazzone 🚀 Rainier Arts Center and Iris Kymm

09/17/2026

🚨3 DAYS TO GO! INSUN PARK & GENERALS ARE HITTING THE ROAD!🔥

The bags are packed, the instruments are ready, and the band is on their way back to the U.S.! 🇰🇷🇺🇸 The FALL 2026 US TOUR kicks off this Saturday at the National Museum of Asian Art in Washington, DC.

This tour is extra special: 9 new cities. 9 new states. 9 brand-new audiences! From DC to Kentucky, Delaware, New Jersey, New Hampshire, Massachusetts, Indiana, and Virginia, Insun Park & Generals are bringing Korean mask dance, traditional sounds, powerful vocals, and K Folk Rock to audiences they’ve never met before.

We love seeing where this music can travel and meeting new audiences along the way!

📅 FALL 2026 TOUR
📍 Sep 19 — National Museum of Asian Art | Washington, DC Smithsonian National Museum of Asian Art
📍 Sep 22–23 — Pam Miller Downtown Arts Center by GreenRoom Exchange | Lexington, KY GreenRoom Exchange
📍 Sep 24 — Creative Alliance | Baltimore, MD Creative Alliance
📍 Sep 25 — Arden Gild Hall | Wilmington, DE Arden Concert Gild
📍 Sep 26 — White Eagle Hall by Jersey City Theater Center | Jersey City, NJ Jersey City Theater Center
📍 Sep 28–30 — Lebanon Opera House | Lebanon, NH Lebanon Opera House
📍 Oct 1 — The Drake by UMass Amherst | Amherst, MA The Drake UMass Fine Arts Center
📍 Oct 2–3 — Lotus World Music & Arts Festival | Bloomington, IN Lotus Education & Arts Fdtn
📍 Oct 9–11 — Richmond Folk Festival | Richmond, VA Richmond Folk Festival | Oct. 9-11, 2026

The tour starts THIS SATURDAY! Come see us on the road!

🎟️ Tickets & info: sori.nyc/insunpark | Link in bio

Insun Park & Generals Insun Park & Generals | 박인선과 장군님들
🎤 박인선 INSUN PARK 🎼 허동혁 🎸 백하형기 🪈 김조현 🥁 양현모

🌐 sori.nyc/insunpark

Currently booking April 2027 + 2027–28 season. Contact Shawn Choi for booking inquiries.

09/13/2026

Korean tradition meets modern rock. 🇰🇷⚡ Insun Park & Generals bring the energy of traditional Korean mask dance into a powerful live performance driven by rock, movement, and sound.

Experience a performance that connects cultures, generations, and musical traditions — live at JCTC.
🎟️ Tickets: jctcenter.org
generals

Supported Visit Hudson NJ

09/10/2026

Chicago, get ready for Sangjaru!

A glimpse of the energy you can expect when 상자루 | SANGJARU Sangjaru makes their Chicago debut on Tuesday, Sept. 29!

Experience their powerful blend of Korean traditional music, psychedelic sounds, and global grooves. And the best part? It’s FREE! 🇰🇷🔥

📍 South Asia Institute
1925 S. Michigan Ave., Chicago, IL 60616
🕕 Doors 6 PM | Show 7 PM
🎟️ FREE | All Ages

Come experience Sangjaru live and discover the sound of Korea in a whole new way!

08/18/2026

🎭 INSUN PARK & GENERALS: FALL 2026 US TOUR!🎭

The journey continues! After a packed summer across North America, Insun Park & Generals Insun Park & Generals | 박인선과 장군님들 hit the road again this fall with a series of performances from Washington, DC to Richmond, VA. 🇺🇸

Led by Korean mask dance (talchum) master and fearless vocalist Insun Park, the ensemble brings together Korean traditional music, mask dance, powerful vocals, and modern rock in a bold, genre-defying live experience. Expect ancient rhythms, explosive energy, and a performance like nothing else on the road.

📅FALL 2026 TOUR DATES

📍 Sep 19 — National Museum of Asian Art | Washington, DC Smithsonian National Museum of Asian Art
📍 Sep 22–23 — Pam Miller Downtown Arts Center by GreenRoom Exchange | Lexington, KY GreenRoom Exchange
📍 Sep 24 — Creative Alliance | Baltimore, MD Creative Alliance
📍 Sep 25 — Arden Gild Hall | Wilmington, DE Arden Concert Gild
📍 Sep 26 — White Eagle Hall by Jersey City Theater Center | Jersey City, NJ Jersey City Theater Center
📍 Sep 28–30 — Lebanon Opera House | Lebanon, NH Lebanon Opera House
📍 Oct 1 — The Drake by UMass Amherst | Amherst, MA The Drake UMass Fine Arts Center
📍 Oct 2–3 — Lotus World Music & Arts Festival | Bloomington, IN Lotus Education & Arts Fdtn
📍 Oct 9–11 — Richmond Folk Festival | Richmond, VA Richmond Folk Festival | Oct. 9-11, 2026

🎟️ Tickets & Info: sori.nyc/insunpark (link in bio)

Come experience Insun Park & Generals live this fall! 🔥

Insun Park & Generals Insun Park & Generals | 박인선과 장군님들
🎤 Insun Park 박인선 INSUN PARK
🎼 Donghyuk Heo 허동혁
🎸 Hahyungki Baek 백하형기
🪈 Johyun Kim 김조현
🥁 Hyunmo Yang 양현모

🌐 sori.nyc/insunpark

Currently booking for April 2027 and 2027–28 season!
Contact Shawn Choi for booking inquiries.

08/15/2026

🍂 TOUR NEWS: SANGJARU IS BACK THIS FALL! 🍁

Feeling a little bit of fall in the air? SANGJARU returns to the U.S. this September with their signature Korean folk gypsy swing! Catch them live across Seattle, Lake Oswego, Chicago, and Minneapolis.

📅 Fall 2026 Tour Dates
📍 Sep 25 – Rainier Arts Center, presented by SAMA: Music+Art, Seattle, WA Rainier Arts Center SAMA: Music+Art
📍 Sep 27 – Lake Oswego Cultural Xchange Festival, Lake Oswego, OR City of Lake Oswego
📍 Sep City of Lake Oswegostival Chicago, Chicago, IL Chicago DCASE
📍 Sep 30 – TChicago DCASEural Center, Minneapolis, MN The Cedar Cultural Center
The Cedar Cultural Centerny상자루 | SANGJARUnghun Nam 남성훈
🥁조성윤ochang Kwon 권효창
남성훈Tix + Info: sori.n권효창sangjaru

Currently booking for the 2027–28 season!
Contact Shawn Choi for booking inqShawn Choihis tour is supported by Seoul Foundation for Arts and Culture 서울문화재단 l Seoul Foundation 서울문화재단 l Seoul Foundation for Arts and Culture

08/04/2026

This Saturday marks the final stop of Insun Park & Generals’ summer North American tour, and what a way to finish! 🇰🇷🔥

If you’re in Los Angeles, especially our Korean community, come out and show your support as they bring their powerful fusion of Korean traditional music, rock, and masked dance to the stage at Grand Performances. (Same stage where the legendary Stevie Wonder performed on July 18)

🎭 Tradition in Motion: Mask and Sound
📍 Grand Performances, Downtown LA
🗓 Saturday, August 8
🕢 Insun Park & Generals: 7:30 PM
🎟 FREE with RSVP Grand Performances

Let’s give them an amazing finale and celebrate Korean culture on one of LA’s great outdoor stages. Hope to see a big crowd there! 🙌🇰🇷

Insun Park & Generals | 박인선과 장군님들 🎤Insun Park 박인선 INSUN PARK 🎸Hahyungki Baek 백하형기 🪈Johyun Kim 김조현 🥁Hyunmo Yang 양현모 🎼Donghyuk Heo 허동혁

08/02/2026

Insun Park & Generals | 박인선과 장군님들 at Musikfest
Turn up the volume, watch the entire video, and experience the power for yourself. 🇰🇷🔥

This is more than a concert. This is what Insun Park & Generals represent.

A fearless fusion of Korean tradition and modern rock, where centuries-old mask dance, powerful vocals, and explosive musicianship come together in a way that feels both ancient and completely new. It’s not just a performance, it’s a cultural experience.

It’s rare to witness a group that carries tradition with this much authenticity while delivering this level of energy and artistry. Performances like this don’t come around often.

🎤Insun Park 박인선
🎼Donghyuk Heo 허동혁
🎸Hahyungki Baek 백하형기
🪈Johyun Kim 김조현
🥁Hyunmo Yang 양현모

07/14/2026

Wonder what we’re brining to Peabody Essex Museum on Sunday, 7/19?

Make, Move, Celebrate: Korean Masks
Sunday, July 19, 2026 from 2:30—4:45 pm
Main Atrium At Peabody Essex Museum

Discover the vibrant world of Korean traditional Tal (mask) dance with Insun Park & Generals. This interactive program invites audiences of all ages to explore Korean culture through hands-on creativity, movement and music. Participants will begin by creating their own colorful Tal masks inspired by traditional Korean designs, then learn the basics of Tal dance through fun and engaging movement activities led by Insun Park, one of the few woman masters of the Gangnyeong Mask Dance. The experience concludes with a lively performance by the band, blending Korean traditional music with modern rock influences and inviting everyone to dance together.

06/24/2026

🪕 Big News! 🪕

Country Gongbang CountryGongbang 컨트리공방 🇰🇷 is honored to be selected as an Official Showcase Artist for the 2026 IBMA Bluegrass Ramble! 🙌

Join us October 20–21 in Downtown Chattanooga during IBMA World of Bluegrass, where we’ll be performing alongside some of the finest artists in bluegrass music. We’re especially excited to bring our unique blend of 🇰🇷Korean bluegrass🇰🇷 to one of the world’s premier bluegrass gatherings and share this musical journey with new audiences from around the globe.

🎤🪕 Yebin Kim (Mandolin & Lead Vocals) —
🪕 Hyunho Jang (Banjo) — Hyunho Jang
🎻 Jongsu Yoon (Fiddle) — Jongsu Yoon
🎸 Sunjae Won (Guitar) — Sunjae Won
🎸 Keeha Song (Bass) — 송기하

Catch us at one of the Ramble venues and at the Convention Center as part of this incredible gathering of artists, industry professionals, and music fans.

Stay tuned for performance times and venue details!

🎟 Access to the Bluegrass Ramble is included with IBMA Business Conference registration, and Ramble-only tickets will be available soon.

We can’t wait to see you in Chattanooga and celebrate the global spirit of bluegrass together!

Address

3025 Walnut St
Philadelphia, PA
19104

Website

http://www.sori.nyc/

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