01/22/2025
OK Big news!: we’re teaming up with .minimalchaos at their new creative space NASEEB STUDIO on the 3rd floor of Bok Building ⚡️
I first met Sarah, Naseeb’s owner, over a year ago at a sustainable market for seconds & samples (shoutout ). Just before that market I came to a turning point personally and professionally.
I had poured all my energy and love into scaling BSP’s e-commerce business.
And by all means there were so many blessings that came from the grind. My props found wildly cool and creative new homes with clients across the globe, from Glossier shelves in London to the Guggenheim Museum NYC.
Behind the scenes in ‘23 I was cycling in and out of physical burnout. I also felt a lot of shame for the amount of production and packaging waste created from back to back one-off builds and international shipping.
While it’s been a slow and uncomfy transition downshifting on ecomm, refocusing on local community at a sustainable pace feels GOOD.
Now, a year after resolving to shift towards local prop rentals, I’m so excited and grateful to house our collection in Naseeb’s beautiful new creative studio showroom. Soon, you’ll be able to rent props, book styling services, and create magic in collaboration!
Naseeb means “fate” in Arabic—a reminder that everything falls into place as it’s meant to. And this partnership feels like exactly that. ♥️
We’ve linked to the email signup for upcoming details, including a launch party invite. Hope to see you soon!
