Pendleton Round-Up

06/04/2026

Sure does! 🤠

06/03/2026

Our retail crew has been putting in the work behind the scenes, getting the Pendleton Round-Up and Happy Canyon Store ready for another exciting year!

Boxes are arriving daily, shelves are filling up, and we've been unpacking, organizing, tagging, and preparing a TON of brand-new merchandise that we can't wait to share with all of you.

From fresh apparel and collectibles to limited-edition items and a few surprises along the way, there's a lot coming your way this year!

We'll be giving you sneak peeks all summer long, so keep an eye on our official retail page Let'er Buck Store!

Let'er Buck and On With the Show! 🤠

06/03/2026

For 20 years, Tough Enough to Wear Pink has been about more than the color pink.

It's about the people.

The fighters. The survivors. The families. The friends. The stories that remind us why this movement matters.

As we celebrate 20 years of Tough Enough To Wear Pink at the Pendleton Round-Up, we'd love to hear your story.

If Tough Enough To Wear Pink has impacted your cancer journey in any way, send us a short 15-30 second video sharing your experience. Whether you're a survivor, currently fighting, supporting a loved one, or honoring someone you've lost, your story has the power to inspire others.

Email your video submission to:
📧 [email protected]

Selected videos may be featured throughout our 20th Anniversary celebration to help raise awareness, honor those affected by cancer, and remind people they are never alone in the fight.

If you'd like to support Tough Enough To Wear Pink and help local individuals and families impacted by cancer, please scan the QR codes below to donate through PayPal or Venmo. Every dollar stays local and helps make a difference right here in our community!

https://www.pendletonroundup.com/p/round-up/round-up/tough-enough-to-wear-pink

06/02/2026

The Full Schedule Is Here!

From the FREE Friday Night Kick-Off Party in Downtown Pendleton to a full day of music at the Round-Up Grounds, it's time to start planning your Pendleton Whisky Music Fest weekend. 🤠

Thanks to CHI St. Anthony Hospital - Pendleton's Safe Rides Home Program, FREE rides will be available throughout the weekend for festivalgoers.

Check out the full schedule, plan your weekend, and get ready for an incredible Pendleton Whisky Music Fest weekend!

Don’t miss the 10th Annual Pendleton Whisky Music Fest—featuring Zach Top, Shaboozey, Carly Pearce, Chancey Williams, and Diamond Rio live.

06/02/2026

20 Years of Tough Enough to Wear Pink!

To celebrate the 20th Anniversary of Tough Enough to Wear Pink at Pendleton Round-Up, we've just dropped a brand-new collection of TETWP merchandise!

This year's collection includes:
🎀 2026 Tough Enough To Wear Pink Lapel Pin
🧲 Tough Enough To Wear Pink Magnet
🤠 Tough Enough To Wear Pink Lanyard
🩷 2026 Tough Enough To Wear Pink Tee

For 20 years, our community has come together to support local cancer patients, survivors, and their families through Tough Enough To Wear Pink. Thanks to your support, that impact continues today!

And here's the best part: 100% of every TETWP merchandise purchase goes directly back to Tough Enough To Wear Pink, helping make a difference right here at home.

Wear pink. Give back. Celebrate 20 years of impact during the 116th Pendleton Round-Up!

Stop by the Pendleton Round-Up & Happy Canyon Retail Store today or follow the link below to get your TETWP merch!

SHOP NOW: https://leterbuck.com/products/tough-enough-to-wear-pink

06/02/2026

Everyone's favorite bull riding event officially goes on sale THIS Thursday, June 4th PST! The Pendleton Whisky Xtreme Bulls Finale presented by Coors is a must-see for any rodeo fan!

For two nights, you'll witness fierce competition with two rounds on the first day, a third long-go, and a progressive round on the second day. Featuring 24 of the best bull riders, this rodeo event includes a semifinal round leading up to the grand finale on Tuesday evening!

Dates for this year's events are set for Sept. 14th and 15th!

05/30/2026

A huge thank you to Jordan Schnitzer and his incredible team for the hospitality and unforgettable experience. Jordan Schnitzer Family Foundation.

We had the opportunity to spend time with Jordan, a longtime supporter of Pendleton Round-Up and Happy Canyon, whose generosity continues to create opportunities for our organizations and the young women who represent them through scholarship support.

What stood out most, however, was seeing the passion behind it all. Jordan’s belief that art should be accessible to everyone, especially young people, is inspiring. From visiting incredible collections to learning more about the work that goes into preserving, protecting, and sharing art with communities, the entire experience left a lasting impression!

05/29/2026

We’re proud to celebrate America’s 250th anniversary with our 50 Flags Horseback Salute during the Pendleton Round-Up Westward Ho! Parade!

If you’d like to participate this year, please review the release/waiver by following the link below, sign where needed, and return it by email or mail to [email protected]

WAIVER: https://cdn.saffire.com/files.ashx?t=fg&rid=PendletonRoundup&f=2026_05_08_50_FLAGS_WAIVER.pdf&cb=a315b34e

If you plan to ride, please make sure both you and your horse are parade-ready. Even the most experienced riders and seasoned horses can get a little “western” in front of the incredible crowds at the Westward Ho! Parade.

05/27/2026

🎓 Graduation weekend is here in Pendleton!

This year’s graduation ceremonies will be held inside the iconic Happy Canyon arena, and we’re excited to welcome students, families, and friends as they celebrate this major milestone!

To help make arrival a little smoother, we’ve included a parking map with designated entrances and parking areas for the weekend’s events. All graduation parking traffic will enter from 18th Street.

Event staff and parking attendants will be on-site throughout the weekend, directing vehicles and helping guests get parked in the correct areas as smoothly and efficiently as possible. There will also be a designated drop-off zone near the arena entrance for guests who may have difficulty walking or need closer access to the venue.

Please plan ahead, allow yourself a little extra time for traffic, and follow event signage once you arrive on-site.

From all of us at Pendleton Round-Up and Happy Canyon, congratulations to the Class of 2026!

05/25/2026

On this Memorial Day, we honor those who served and gave everything for the freedoms we enjoy every day.

Remembering their sacrifice with gratitude and respect. 🇺🇸