10/17/2017
DID YOU KNOW THAT: This was written in “The Atlantic” in 2015 regarding combo meals in the fast-food industry. “Combo meals were born out of operational necessity. Restaurants observed that customers were having difficulty quickly deciding what they wanted to order off a menu board. Enter the combo meal, which made it easier to pick predetermined items for a set price. Not only did lines move more rapidly, but restaurants were able to sell an extra item like French fries for a nominal increase in price with each order, thus improving revenues and profits.”
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