SMPS PRC

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SMPS PRC Join us for the 2023 PRC event in sunny San Diego, California, February 1-3, 2023 at the Manchester Grand Hyatt.

The SMPS Pacific Regional Conference (PRC) is an annual conference hosted by twelve SMPS chapters: Alaska, Hawaii, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, Seattle and Idaho. Details for our event are still are being finalized, so be sure to check back soon for more details

10/15/2026

annndddddd Registration is officially open for PRC 2027! 🤩

DPR Construction exists to build great things and, as it turns out, PRC is one of them! Thank you for helping us build a...
10/14/2026

DPR Construction exists to build great things and, as it turns out, PRC is one of them! Thank you for helping us build a conference worth showing up for as our Beacon Sponsor!

DPR Construction is a self-performing general contractor focused on highly complex and technical projects. As a fully volunteer-run conference, we see your self-performing and give that a big 'ol thumbs up.

10/12/2026

Your friendly, floofy reminder that PRC 2027 registration opens this week! 🐕

Track Five Spotlight: Technology at PRC 2027The tools are changing fast — is your firm keeping up? Track 5 covers AI sea...
10/09/2026

Track Five Spotlight: Technology at PRC 2027

The tools are changing fast — is your firm keeping up? Track 5 covers AI search, vibe coding, dashboards, and the production hacks that save the day. Here's the lineup 👇

TUESDAY
🎨 InDesign Tools You Need to Use Today, Nikki Hasbun
🔍 Googling is SO 2025: Getting Found in an AI-First World, Josh Miles
⚙️ AI Won't Fix Ex*****on, Heather Polivka, MBA

WEDNESDAY
💻 Vibe Coding: Build the Tools Your Firm Won't Buy You, Brad Thompson
📘 Your Brand Guide Wasn't Built for AI, David Lecours
📊 Let's Build a Dashboard That Ignites Your Sales Engine, Stacey Ho, FSMPS, CPSM, MBA
🛠️ Designing Perfect Proposals & MacGyver Hacks for When Everything Goes Wrong, Becky Ellison

From getting cited by AI answer engines to building your own tools with zero code, you'll leave with a technology toolkit built for where AEC marketing is headed next.

Which sessions are you adding to your schedule? Tell us below! 👇

Track Four Spotlight: Leadership + Management at PRC 2027Great leaders are made, not born. Track 4 is all about the mind...
10/08/2026

Track Four Spotlight: Leadership + Management at PRC 2027

Great leaders are made, not born. Track 4 is all about the mindsets, coaching frameworks, and hard conversations that build stronger leaders and teams. Here's the lineup 👇

TUESDAY
🧠 Think Like a Strategist, Deirdre Booth
🏢 What Business Are We Really In? Building Influence Across Disciplines, Dr. Paula D. Raymond Stamp, Donna Clandening & Leslie Young
😂 Ignite Your Creativity: Brainstorming Like a Comedy Writers' Room, Becky Ellison

WEDNESDAY
📣 Claim Your Impact: When "We" Erases "Me", Cynthia A. Remine, FSMPS, CPSM
💰 When Capital Reshapes the Firm: What VC and PE Mean for AEC Firms, Ben Sawa
🏛️ Ancient Wisdom for Modern Client Relationships, Ryan Suydam, CXMP
💬 How to Have Hard Conversations: Clear Communication That Builds Ownership, Dr. Jaime G. Raygoza

From naming your own impact to coaching technical staff into confident communicators, you'll leave with tools to lead with clarity and build stronger teams.

Which session are you adding to your schedule first? Tell us below! 👇

Track Three Spotlight: Business Development at PRC 2027Winning work starts long before the RFP. Track 3 dives into the r...
10/07/2026

Track Three Spotlight: Business Development at PRC 2027

Winning work starts long before the RFP. Track 3 dives into the relationships, positioning, and AI-driven shifts shaping BD today. Here's the lineup 👇

TUESDAY
🔍 GEO 101: Understanding How AI Is Changing Business Development, Joshua Hanosh
🎯 Inputs to Outputs: Focusing to Drive Better Business Development, Neil Barrow
🕸️ The Web of Influence: Connecting Leadership and Business Development, Jen Crawford

WEDNESDAY
👁️ The Invisible Pursuit: How AEC Firms Win Before Procurement Begins, Elaine Moal, Saundra Price, Kaveh Dabiran & Michael Huang
🤝 From Relationship Selling to Insight Selling, Kenneth J. Harms, Sr.
🔄 Rewiring Reluctance: Coaching Our Next Generation of Relationship Builders, Janki DePalma
⚙️ AEC Operations and BD Alignment Strategies That Yield Huge Gains, Wally Hise, PE, CPSM, FSMPS

From decoding AI's role in referrals to pre-positioning your firm before the RFP even drops, you'll leave with strategies to build trust and win earlier.

Which session are you excited about? Tell us below! 👇

Track Two Spotlight: Proposals + Marketing at PRC 2027Great proposals don't happen by accident. Track 2 is packed with h...
10/07/2026

Track Two Spotlight: Proposals + Marketing at PRC 2027

Great proposals don't happen by accident. Track 2 is packed with hands-on tools for interviews, visuals, storytelling, and everything in between. Here's the lineup 👇

TUESDAY
🌟 The Spark that Wins: Interview Insights from Evaluators, Wendy Simmons
🎬 Coaching the Coach: How to Prepare Winning Presentations, Shiloh Swanson, FSMPS, CPSM
🎨 Visual Persuasion in Proposals: Graphics, Branding, and Readability, Ryan Schulze, MBA

WEDNESDAY
🤖 Human in the Loop: Why AI Can't Win Your Proposal (And What Still Can), Krystn Macomber, CP APMP Fellow, LEED AP
🏖️ Beach Please! How to OWN Your Pursuit Schedule!, Briana Carter, CPSM
⏱️ 250 Milliseconds: The Real Deadline for Your Proposal, Julie Shaffer, FSMPS, CPSM
📖 How Storytelling Gives A/E/C Firms a Competitive Advantage, Leslie Blaize, CPSM

From coaching confident presenters to designing pages that guide the eye, you'll leave with practical techniques to make your proposals sharper, faster, and more persuasive.

Which sessions are you adding to your schedule? Tell us below! 👇

Track One Spotlight: Research + Strategy at PRC 2027Smarter plans start with better insight. Track 1 is all about the da...
10/05/2026

Track One Spotlight: Research + Strategy at PRC 2027

Smarter plans start with better insight. Track 1 is all about the data, trends, and human understanding AEC marketers need to win more work. Here's the lineup 👇

TUESDAY
🤖 B2H Marketing in the Age of Robots, Ida Cheinman
🎤 Survey Says! From Client Feedback to Competitive Advantage, Allie Horne, CPSM & Melanie Meeks, CPSM
🔥 Renewing the Flame: Rebuilding Marketing Plans During Change, Beth Srinivasan, CPSM

WEDNESDAY
📊 Data's Wicked Side: When Best Practices Become Bad Practices, Courtney Kearney, FSMPS, CPSM
🎯 Making Sharper Pursuit Decisions From Data You Already Have, Rohan Jawali
🤖 B2H Marketing in the Age of Robots (Encore!), Ida Cheinman
⚡ Where Buyer Decisions Get Sparked, Sarah Kinard

From blending AI with authentic human connection to turning client feedback and CRM data into real competitive advantage, you'll leave with frameworks and intel you can put to work right away.

Which session are you adding to your schedule first? Tell us below! 👇

Applications Due Today! Katie Spurlock, a long-standing member of SMPS San Francisco, played a pivotal role in shaping t...
10/02/2026

Applications Due Today!
Katie Spurlock, a long-standing member of SMPS San Francisco, played a pivotal role in shaping the PRC programs committee during her tenure as a volunteer. Her love for the Society was undeniable, her willingness to go the extra mile unwavering, and her welcoming disposition positively impacted every person she met. Though her passing was untimely, her legacy lives on through the contributions she made to PRC. In keeping with her spirit of servant leadership, the PRC Board of Directors established the Spurlock Legacy Scholarship to honor her contributions and continue her mission of elevating the profession.

Applicants must:

✅ Complete the scholarship application
✉️ Submit a letter of support from their supervisor on company letterhead, addressed to the PRC Scholarship Selection Committee and signed
📆 Applications are due October 2, 2026. The scholarship recipient will be announced by October 14, 2026.

To apply, please visit: https://lnkd.in/gRXUfM4d

A big thank you to Design West Engineering for shining bright as a Beacon Sponsor! 🎇 Design West partners with the indus...
10/01/2026

A big thank you to Design West Engineering for shining bright as a Beacon Sponsor! 🎇 Design West partners with the industry's most innovative professionals to engineer extraordinary places that inspire and endure. We like to think we've got a few innovative, inspiring professionals of our own, but when it comes to actually engineering extraordinary places, we'll happily leave that to the experts. Thanks for lighting the way!

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Palm Springs, CA

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