05/08/2026
🎙️ The "Service Factory": A Masterclass with Matt Eckert
How does a family-owned park in Santa Claus, Indiana, consistently outrank the world's biggest theme parks in guest satisfaction?
In our latest episode, we sit down with Matt Eckert, President & CEO of Holiday World & Splashin' Safari, for a deep dive into the operations of a 110-acre powerhouse. We discuss:
✨ The "Four Prongs" of Service: The simple human interaction philosophy that every staff member—from ride ops to the front gate—lives by.
🎢 Value as a Strategy: Why "Free" (parking, sunscreen, soft drinks) isn't just a perk, but a core psychological driver of the guest experience.
🏗️ The 2027 Teaser: Matt gives us the dates you need to circle on your calendar for their next massive announcement.
🦆 Rubber Duck Days: Yes, a six-story rubber duck is coming to the water park, and Matt explains exactly why "leaning into the weird" works.
If you’ve ever wondered how to maintain a world-class culture while managing the longest operating season in a park's history, this interview is a must-watch.
David Detling