In early 2001, Larry Olson got his first taste of the music industry when friend, Jeremiah Ferguson, asked Larry to book some shows for his band, Race Train Sc**zo. "It's funny, I never had any interest in the music industry before I met Jeremiah. I loved music, I had my favorite bands, but looking back on it now, I don't think I ever heard music before I met Jeremiah. In April of 2006, Larry esta
blished Savage Ear Entertainment as an artist management and booking company for long time friend Jake Ferguson and his band, The Grumpy. Booking shows for the band in Southern California on historic stages like the Whiskey a Go Go nine times, The Roxy Theatre, Viper Room and The Improv in Irvine, Ca. Here in Sacramento, Savage Ear Entertainment booked the band at Arco Arena twice, Raley Field, The Crest Theatre, and The Boardwalk to name a few. In 2010, Savage Ear Entertainment established itself as a legitimate promotion company when they teamed up with some of Sacramento’s great promoters like Lionheart Entertainment, Big Jay Shows, AmbPirate, and 98Rock's Local Licks host Mark Gilmore to work together to remind everyone the most important aspect of the local music scene are the musicians. "We have worked very hard to establish ourselves as an honest, hard working ally to the local bands of Sacramento. We’ve been lucky to work with some great national acts, venues and local talent and hope to continue to do so for many years to come." - Larry Olson
