Ashley Kruse

Ashley Kruse Demand-Led Business + Systems Over Hustle. Founder of Business Baddie & Baddie Creative. Creator of Freelance Income Engine.

07/15/2026

My strategy has always been to give it my all…to do the s**t no one else was willing to or wanted to do. Born from trauma but helped me survive and get here today. Outworking everyone else was the only way I knew how to level the playing field to my advantage. I’m deep in the undoing of that, but I’m grateful that strategy got me here today.

07/13/2026

The YAP Challenge is creating some of the BEST ad creative I’ve seen in years (including s**t that I produced myself :)).

And it makes sense…the highest performing ads are ads that don’t feel like ads.

PSA!!! Out of all the videos you create, a handful will deserve more than one post and a 48-hour shelf life.

And those are the pieces I’d be testing as ads.

Because when a video earns attention organically, the last thing you want is to let that bish 💀 in the feed.

Distribute that bish wider.
Give her longer legs.
Let her spread her wings and fly.

Organic teaches you what earns attention, Ads will help you put that baby in front of more people.

Together, they help you create marketing assets that can keep bringing people into your world long after the algorithm pushes your ass down the line.

Want to know which organic posts are actually worth putting ad spend behind?

Comment PLAYBOOK and I’ll share the framework I use to decide.

07/09/2026

If you’re only running webinar ads during launches…

You’re asking one webinar to build months of trust in 60 minutes.

And babe.

You know that aint gonna work.

I hate to break it to ya but your webinar was never meant to be jill of all trades - introduce you, build belief, answer every objection, create desire, and close the sale all by itself,

Here’s what I’d build instead:

Step 1: Run your best-performing organic content as evergreen ads.

Not the content that went viral and brought in a bunch of people who just liked your spicy take.

I’m talking about the content that consistently attracts people who already know they have the problem and are actively looking for a better solution.

Step 2: Retarget those people with content that builds trust.

Teach something useful.
Challenge the way they’re currently thinking.
Answer the objections already floating around in their brain.
Stay visible long enough for them to realize you actually know what you’re talking about.

Step 3: Invite that warmed-up audience to your webinar.

Now your webinar isn’t trying to convince complete strangers from scratch.
It’s helping educated prospects make a buying decision.
And that is a much easier sale.
The goal is not just “more webinar registrations.”
The goal is creating a steady flow of qualified buyers entering your world every single day.

And when your top of funnel is always on…

Your launches stop feeling like you’re dragging strangers into a Zoom room and begging them to trust you by slide 47.

They start feeling like a natural next step for people who already know why your work matters.

Comment WEBINAR and I’ll send you my Cold to Sold Buyer Framework - the exact system I use to turn cold traffic into warm buyers before I ever ask them to purchase.

07/08/2026

There are two completely different buying psychologies in webinar marketing:

Cold buyers.

Warm buyers.

And pretending they behave the same is where the strategy gets messy.

Warm audiences have already done the trust-building part.

They’ve watched your content.
They’ve read your emails.
They’ve heard your name enough times to trust you.
They probably know your coffee order and love your behind-the-scenes chaos.

Cold audiences?

They’re still learning who tf you are.
So your webinar isn’t just selling.
It’s introducing.

A warm audience might show up ready to buy.

A cold audience can absolutely buy too (mine does) but they usually need more context first.

They need to understand your method.
Your point of view.
Your ability to solve the problem they came in with.

This is why I don’t expect the webinar to do all the heavy lifting by itself.

Your content builds belief after the webinar.
Your emails reinforce trust after the webinar.
Your retargeting keeps you visible when life is lifing after the webinar.

The webinar is one step in the buying journey, not the entire relationship.

That’s why I don’t judge webinar ads by immediate sales alone.

I judge them by whether they’re bringing the right people into my ecosystem.

Because cold and warm audiences can both convert.

They just don’t enter the room with the same level of trust.

Running cold webinar ads? Drop what you’re seeing below - instant buyers, slow warm-up, or “why are these people here?” energy? Me? I'm seeing a mix of instant buyers and slow warm - up (happy with the lead quality!).

07/07/2026

**Why people don’t buy from webinar ads immediately.**

GASP.

You poured your heart and soul into your webinar…

Spent $2,000 on ads…

Got 500+ people registered…

And somehow did *not* get a 100% conversion rate from complete strangers on the internet?

Wild. Unheard of. Someone alert Meta.

Here’s what most webinar advertisers forget:

The people who registered for your webinar have actual lives.

Businesses to run.
Clients texting them.
Slack & email notifications popping off.
Karate drop-off at 5:05.

So no, buying your offer is probably not sitting at the very top of their priority list.

Especially if they don’t know who tf you are yet.

Because when a cold lead (aka a stranger) sees your ad, they are usually not thinking:

“OMG, a new program I can immediately buy!”

They are thinking:

“I hope this is actually worth my time and not another bait-and-switch webinar where I get 42 minutes of fluff and a pitch with a bonus stack.”

Registration is not the same as trust.
Showing up is not the same as being ready to buy.
And watching your webinar once does not magically erase the fact that this person just met you.

Trust happens because they keep seeing you solve real problems.

They read your posts.
They watch your videos.
They open your emails.

They hear your point of view enough times to realize you’re legit.

Little by little, a stranger becomes someone who thinks:

“Every time she pops up, I actually learn something.”

That is when buyers are created.

Not always on day one or on the webinar

Sometimes after the webinar, after the follow-up, after the retargeting, after they’ve quietly consumed your content for weeks and finally feel clear enough to say yes.

Your webinar can be incredible.

Your ads can be doing their job.

And people still may need more time before they buy.

It means cold traffic is made of humans, not vending machines.

So expecting people who don’t know you to buy immediately and then getting offended when they don’t is a little entitled (love you..)

The best webinar ads bring qualified relationships (not to be confused with immediate buyers) that become buyers when enough trust has been built.

07/06/2026

a lot of y’all are looking at someone’s “$5/day… 20X ROAS” post and thinking:

"oh - i want that!"

Same. We love a sexy return.

But before you go throw $5 into Ads Manager and expect Meta to be your rich auntie, please understand what that screenshot conveniently left out.

That $5/day ad was likely going to a hot audience.

Or feeding a DM funnel.

Or pushing people to a webinar that was already converting at 5%.

Or sitting at the end of months of testing, nurturing, content, emails, audience-building, and maybe even thousands in previous ad spend.

So yes, the screenshot & strategy says $5/day.

But the strategy behind it was intentional af and took time. Time to review:

👉🏼 The numbers.
👉🏼The follow-up strategy
👉🏼 The funnel.
👉🏼 The messaging.
👉🏼 The sales process.
👉🏼 The actual conversion data.

Ads do not CREATE conversions.

They simply bring the RIGHT people to you.

So before you chase someone else’s ROAS screenshot, ask yourself:

🤔 Do I actually know my funnel numbers?
🤔 Do I know my opt-in rate?
🤔 Do I know my webinar conversion rate?
🤔 Do I know how many leads I need to hit my launch goal?

Data first.
Funnel first.
Then use $5 a day.

Comment FORECAST and I’ll send you my free Funnel Forecast Calculator so you can see whether your numbers actually support running ads before you spend even $5 on an ad.

the freelancer rulebook says post daily or be a broke af freelancer. i closed that book in October 2024 and never looked...
07/03/2026

the freelancer rulebook says post daily or be a broke af freelancer. i closed that book in October 2024 and never looked back. 🤷‍♀️

here's what happened that month: i left my corporate sales job and needed income fast. not someday income. mortgage-is-due income.

so i had a choice. i could start posting and pray the algorithm noticed me before my savings ran out. or i could go get the clients myself.

i chose myself. sold out my entire roster in 7 months.

content was never going to get me there fast enough, and let's be real - content creation is basically a second job. a third if you're still side-hustling. you're either doing the work you got hired for or making reels about the work you want to get hired for. and that gets heavy fast.

so here's what i did instead: i sent 5-10 pitches to aligned clients on platforms like Upwork every single work. no content calendar running my life. no waiting on a post to pop. I created a system that brought in aligned HIGH PAYING clients whether i posted that day or not.

that same lever is how you fill a roster with premium clients - faster than you could ever churn content to get there.

if you're a highly skilled freelancer done letting the algorithm decide how much you make this month, this workshop is for you.
grab your free spot at the link in the comments or comment "WORKSHOP" and I'll send you the link.

07/03/2026

regular mom, 3x business owner, 39, navigating midlife and doing my best to keep my mental and physical health in check all while having a social life.

partner of 16 years who's the ying to my yang. the quintessential involved millennial dad who has never once called time with our kid "babysitting" and handles my human design generator energy with more grace than i deserve some days.

so let me be clear about one thing. a girl ain't got time to write 30+ posts over 10 days to fill a webinar.

I run ads for all 3 businesses BUT my second business (Freelance Income Engine) runs solely on a webinar to cold audiences and i bring 500+ people to my webinar every single quarter, solely through ads.

i cant be bothered to be chained to my phone through dinner and I'm only interested in running my business with a strategy that brings people in whether i show up online that day or not.

all of this to say: i'm a normal mom/business owner with big goals and dreams - just trying to get dinner on the table and not overdo it, who also happens to run a business that fills its own room while i'm at the baseball field.

if you're reading and can relate - you're ma people. 🤍

07/02/2026

📣 Comment ANGLES and I’ll send you my swipe file with the 5 webinar ad angles I use to attract higher-quality registrants.

As an ad girlie - we say more registrations = more sales...which in theory is true...BUT -and this is a big but....that only works if....you're attracting the RIGHT buyer.

If your ads are attracting people who love learning and hate buying, more volume just gives you a bigger room full of the wrong people and an eff ton of wasted ad spend.

That doesn’t always mean your ads are “bad.”

It usually means your ad angles need work to call in the right ICA. Why?

Because your webinar ad angle shapes:

⚡️ who feels called out
⚡️ what problem they identify with
⚡️ how urgent or valuable the problem feels
⚡️ whether they see themselves as the kind of person your webinar is for
⚡️ whether they are attracted as a buyer, not just a learner

So before you write another “join my free training” webinar ad and hope the right people magically show up…

look at the angle.

Your ad goals aren't just more butts in seats.

It’s better-fit buyers in yo' zoom room.

📣 Comment ANGLES and I’ll send you my swipe file with the 5 webinar ad angles I use to attract higher-quality registrants.

Address

Omaha, NE
68108

Website

,

Alerts

Be the first to know and let us send you an email when Ashley Kruse posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share